YNOT – Mobile versions of all existing sites that employ Dating Factory’s white-label solution are now available for the company’s marketing partners. According to a Dating Factory spokesman, using mobile-optimized sites can lead to better conversion of mobile traffic, especially with the expanding role mobile devices are playing in the dating game.
“Almost 10 percent of all visitors on our network connect to our partner sites through mobile devices,” said Moreno Aguiari, head of operations for Dating Factory’s U.S. division. “Mobile users stay connected longer than traditional web visitors, with bounce rates 15 percent lower. These are just a few reasons why it’s important for our partners to have the tools they need to convert visitors who prefer mobile devices.”
In March, Dating Factory worked with select partners to test its new mobile-optimized websites. After very positive results, the company made the new mobile features available to all partners. The mobile-optimized websites can be activated easily through a partner’s admin panel, Aguiari said.
“Once partners activate mobile functionality, their dating site’s visitors will see a link for a mobile version of the site,” he explained. “Visitors will have the ability to switch back and forth at will, giving them the choice between the full-featured web layout and the mobile-friendly layout that’s designed for small mobile screens.”
For more information about Dating Factory’s white-label platform, visit DatingFactory.us or call 877-754-4011.
