HOLLYWOOD, Calif. – Hookup Hotshot has announced the launch of its new online store, HUHSMerch.com, offering branded merchandise from the infamous online dating-themed hardcore site.

“Now, fans of the site can let everyone know what their favorite site is by wearing an HUHS hoodie or beanie or rocking a gym bag,” Hookup Hotshot’s reps at The Rub PR noted in announcing the store’s launch.

“If you enjoy the Hookup Hotshot site, you’ll really enjoy their new online store, Hookup Hotshot Merch, which has a wide variety of branded merch and even some items featuring your favorite adult starlets who have been on the site,” the site’s reps added. “The HUHS site has hoodies, crop tees, stickers, blankets, pint glasses, baseball hats, sweatshirts, tees, jerseys, beanies, gym bags, journals, and flags with the logo on them.”

The new store also offers “framed and unframed posters and tees with graphic art of the HUHS hotties” along with posters of the site’s previously featured performers, including Jennifer White, Lola Fae, Lolly Dames, Myra Moans and Sasha Tatcha.

According to the announcement, more items will be added to the online store on a regular basis.

“Our members were asking for Hookup Hotshot merch, so we were happy to oblige,” said Hookup Hotshot auteur, Bryan Gozzling. “They love showing off their loyalty to the brand, and it’s also great for gifting.”

Gozzling added that the company “recently had some of the items at a tradeshow that were sold out.”

“We also like to see the members’ reactions to merch in our scenes,” Gozzling added. “They really liked the condoms and dog collars.”

No word yet on whether the offerings someday might include any apparel that reads: “I Got Throat-Fucked by Bryan Gozzling Until I Cried and All I Got Was This Lousy T-shirt.”

Sad though that fact may be, there’s plenty of other merch awaiting Hookup Hotshot fans now, only on HUHSMerch.com.