Having a successful career and/or business requires building a team that will help you get to the top, and that includes adding a PR agent who understands this industry.
Even though we’d like to think we can do it alone, the truth is whether you’re a burgeoning performer or a veteran, a startup or an established company, it’s extremely difficult. There are many moving parts to creating a solid and long-lasting livelihood in adult and your talent, perseverance and chutzpah, though important are just a small part of the pie.
First and foremost, if you want to gain any traction in the industry, you’ll need an expert in public relations because very few of us are good at that ourselves.
But how do you choose the right PR company?
Just like anything else, there’s plenty of sharks out there that are willing to take your cash and make promises that never pan out. They’ll leave you spinning your wheels and going nowhere with social media that doesn’t make an impact, interviews that never happen, and press releases that don’t get published in the three largest adult media outlets – YNOT, AVN and XBIZ. And yes it does make a difference where you are promoting, no one cares about your latest scene or product being promoted on JankyNowhereBlog.com.
Never fear… YNOT is here.
This week we’ve compiled a curated list of some of our top PR agent recommendations.
Sure, we may have missed a few (our apologies if we did) but these are the ones we have strong relationships with, people we’ve worked with for years who have done right by their clients that we know of and those who have proven track records helping performers and businesses gain traction, opportunities, and attention in the very crowded marketplace of adult.
Bold Type Marketing – Founded in 2021 by pleasure products industry veteran, Casey Murphy, the company is a boutique marketing and PR studio helping femme-led, product-based brands in the sexual wellness industry develop bespoke communication and digital marketing strategies that resonate with target audiences. They specialize in press release writing and distribution, content marketing, strategy, blogs, email campaigns, branding, visual design, and much, much more. Clients include: Rock Candy Toys, GLYDE USA, CB-X, EngErotics, and Kush Kards/Naughty Kards. Follow Casey on her Instagram @thecaseymurphy on visit her online at thecaseymurphy.com.
High Octane Heart – High Octane Heart is a boutique publicity firm, offering a flexible array of services ranging from old school press releases and media relations to graphics, social media and experimental campaigns. Past projects have included animated shorts and the adult industry’s first alternative reality game. To keep focus on client results, HOH is not actively looking for clients at this time. Clients include: The Dungeon Store, the franchises of Mistress Cyan, including Erotic City at LA Pride, DomCon, Lair at AVN, and Sanctuary Studios in LA.
HoneyHouse PR – HoneyHouse is a boutique public relations, marketing and communications company which has found great success breaking clients into major media. Strategic thinking utilizing a network of contacts built over twenty-plus years, and campaigns that prioritize authenticity and personality, lead to diverse client placement opportunities. Clients include: Leana Lovings, Mistress Marley, Alice Little, Nikki Benz and The Lee Network.
Ikigai Marketing – In Japanese, ikigai means “reason for being.” The company is founded by Kristel Penn, and she stated: “Using my background in marketing and psychology, I use this framework to help clients develop a unique marketing and brand development plan that makes them feel good about how they present themselves in the public eye. Services offered include brand development and business coaching, social media management, press writing, interview coaching.” Clients include: Domino Presley, Aubrey Kate, Foxxy, XXXJobInterviews. Past clients include Penthouse.
Lainie Speiser – Lainie is an award-winning entertainment and lifestyle publicist who represents clients with the objectives of branding, crossing over, creating new business ventures and selling whatever it is you have to offer to the general public via publicity through the top web news sites and newspapers, magazines, podcasts, SiriusXM, terrestrial radio, TikTok, Twitch and all social media features. Media booking is her known specialty, but she has many other skills. Clients include: Lisa Ann, Kendra Sunderland, Mia Isabella, Venus Lux, Ginger Banks, Richelle Ryan, Belle Knox, and many mainstream clients.
Rising Star PR – Founded in 2009 by AVN Hall of Fame writer/director/producer DCypher, Rising Star PR is an award-winning PR and marketing company whose services include content creation, creating and disseminating press releases, setting up interviews and appearances, as well as brand consultation and management. Find out more about them on their website at RisingStarPr.com and follow them on Twitter @risingstarpr and Instagram @risingstarpr. Clients include/have included: Brandi Love, Jenna Haze, Lisa Ann, Sunny Lane, Mick Blue, Seth Gamble, and many more.
Contact: DCypher via email at RisingStarPR@gmail.com.
Star Factory PR – Star Factor PR has been dedicated to assisting the adult entertainment industry with public relations and brand building for nearly two decades. Operated in Los Angeles by Tanya Tate and Alexander “Monstar” Raymond, Star Factor PR prides itself on its international reach. The company strives to stay at the forefront of publicity and networking, always capitalizing on new strategies to access targeted markets and bring fans closer to their favorite stars. Find them on their website at starfactorypr.com, Twitter @starfactorypr, and Instagram @starfactorypr. Clients: Tanya Tate, Alexis Fawx, and Britney Amber.
Forward Approach Marketing – FAM is a full-service marketing company which specializes in mainstream placement for brands that wish to expand their visibility to consumers. From SEO and email marketing to advertising campaigns and media coverage in the world’s most trafficked publications, FAM’s expert team does it all. Find more about them in YNOT’s interview with their owner, Adella Curry HERE.
The Rub PR – The Rub PR is a full-service adult firm, from press releases to interviews to magazine placement, awards submissions, and more. Services include branding and marketing, social networking, press releases, interviews with adult and mainstream websites and magazines, podcasts and radio stations, signings, tradeshows and more. The Rub PR works with rising stars, adult stars, and legends. Clients include: Brittany Andrews, Ana Foxxx, and Lauren Phillips.
Remember… Although there are other agents who work with adult clients, not all provide robust services and not all can get you covered in each of the three major industry news outlets (YNOT, AVN and XBIZ). When you are choosing an agent make sure he or she has a working relationship with all three outlets at the least and can promise you coverage for your press releases and relevant news with each of those companies.
Main Photo credit:iStock.com/EttiAmos