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  • January 27th, 2012
    Sales Topics

    Feature-Limited Trials Convert 

    Article Preview
    By AJ Hall

    YNOT – For decades marketers have known that low risk increases sales. Whether the offer is a money-back guarantee or a free trial, it’s bound to help attract customers.

    The goal of a pay site is to attract visitors and convert them into paying customers. Many times the visitor doesn’t intend to become a paying customer. A solid tour combined with a solid trial area is a very powerful sales strategy.

    The concept isn’t new. Trial areas have been around since ...
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  • Feature-Limited Trials Convert 

    By AJ Hall YNOT – For decades marketers have known that low risk increases sales. Whether the offer is a money-back guarantee or a free trial, it’s
    Read More Read More

    BUSINESS ARTICLES


  • January 24, 2012

    Karl Bernard: Success Requires Agility, Forethought 

    Article PreviewBy M.Christian YNOT – Karl Bernard is not one of the flashy denizens of the adult online space. In fact, the president of multifaceted Canadian company Gamma Entertainment is so quiet, some people forget he exists. But Bernard has been around the online adult indust...
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    January 20, 2012

    5 Tips for Better Customer Support 

    Article PreviewBy AJ Hall YNOT – Running a software company that provides technical support has taught me more about customer service than I ever wanted to know. When it comes to getting good service, the way customers approach things often can make all the difference. Here are fi...
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    January 18, 2012

    From the Trenches: Sex as Therapy 

    Article PreviewBy Dave Cummings YNOT – Sex! There. I wrote the most important word expected in a monthly column written by a porn star. Now I feel free to go into a rambling bunch of unrelated stuff. The continuing piracy problem is such that there's not much inside-the-industry se...
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    January 16, 2012

    Wendy Williams: Helping Others Find Success 

    Article PreviewBy Peter Berton YNOT – In the world of transsexual porn, Wendy Williams has undisputed staying power. The award-winning performer-producer has been a fixture in the adult entertainment industry for a decade. Yet despite her success — or perhaps because of it — she’s n...
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    January 12, 2012

    Henkin & Holiday: Walking the Walk and Talking the Talk 

    Article PreviewBy M. Christian YNOT – In an industry that often appears populated by self-described experts, it's important to listen to those who really have been there — people who not only have the knowledge and the experience but also have made it their life's work to share wha...
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    January 9, 2012

    Mandy Mitchell: Playing Her Own Ballgame 

    Article PreviewYNOT – There are cookie-cutter T-girl porn stars with big boobs and balls to match, and then there is Mandy Mitchell. Known for her girl-next-door looks, Mitchell is “all natural”: no implants, no balls. She loves having sex with women, men and everyone in between. More...
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    January 6, 2012

    Three Ways to Optimize for Guaranteed Growth 

    Article PreviewBy AJ Hall YNOT – Here are three ways to keep your pay site business growing by optimizing your sites and your business model. No. 1: Cut production costs One way to make more money is to offer customers something new or something better, but this isn’t the only way...
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