YNOT
  • Home
  • Industry News
    • Adult Business News
    • Adult Novelty News
    • YNOT Magazine
    • EU News
    • Opinions
    • Picture Galleries
  • PR Wire
    • Adult Company News
    • Adult Retail News
    • Adult Talent News
    • Adult Videos News
  • Podcasts
  • Industry Guides
    • Adult Affiliate Guide
    • Affiliate Marketing for Beginners
    • Top Adult Traffic Networks
    • Top Adult PR Agents
    • Funding an Adult Business
  • Business Directory
    • View Categories
    • View Listings
    • Submit Listing
  • Newsletters
  • Industry Events
    • Events Calendar
    • YNOT Cam Awards | Hollywood
    • YNOT Awards | Prague
    • YNOT Cammunity
    • YNOT Summit
    • YNOT Reunion
  • Login with YNOT ID
YNOT University: Educational articles and tutorials

Cashing in on Democracy

Posted On 16 May 2000
By : admin

Everyone thinks their opinion is important. As a webmaster, you can cash in on that while at the same time improving the experience that your site offers visitors. It’s called democracy, and while it’s not all that new, far too few people are capitalizing on it..Everyone thinks their opinion is important. As a webmaster, you can cash in on that while at the same time improving the experience that your site offers visitors. It’s called democracy, and while it’s not all that new, far too few people are capitalizing on it.

If you’ve seen Slashdot’s message boards, you’ve seen one good application. Slashdot users can effectively vote for the quality of a post, and the post can move up into more prominence, or down into relative obscurity. There’s an incentive, therefore, to post quality content which will be moderated up.

The same principle can be applied to all aspects of a web site. If you know that your users love a particular picture, you can feature it more prominently on the site. Likewise with stories.

There are a couple of approaches to delivering a democratic site, but in my opinion the only reasonable ones make heavy use of dynamic content; PERL scripts and flat files at the low end, and compiled modules and a robust database at the high end. I won’t get into the merits of each, but suffice to say, the more democratic your site becomes, the more load will be placed on your backend.

Images are a perfect place to start; it’s fairly easy to let people “vote” on them, and the return is immediate and powerful. All it takes is a simple “How good is this picture?” form below an image, and you’ll start collecting valuable data. There are privacy issues if you keep track of each users’ voting, so I would recommend against it for now. But even an aggregate is worth a small fortune.

On the one hand, you’re building a database of your users’ favorite pictures. Those are going to be the content that drives revenue, and if you keep an eye on the most popular pics and use them to entice new people to sign up, you’ve got a self-adjusting system that takes the guesswork out of “What does my target audience want to see?” Conversion rates go up, but so do retention rates.

That’s because you’re showing your users that you value their opinion. They can vote and immediately see the results reflected in the “best” or “worst” pictures section. People love that.

Pictures, of course, are just a start. There are any number of other aspects of a site which can benefit from democratic processes. Stories, product reviews, and the aforementioned message boards are just a start. Any time you find yourself unsure of what will produce the happiest customers (and therefore the highest return), ask yourself what you can do to turn the decision over to the users.

If you play it right, the data just gets more and more valuable every day. For instance, we use our data about users’ favorite pictures to negotiate with content providers. If the last CD we bought drops like a stone to “least favorite material ever,” it gives us leverage. Likewise with popular content — it tells us who we should be doing more business with.

All that from a fairly simple application of democracy.

  • google-share
Previous Story

Project: Pic Post – The Ghost in the Machine, Pt.1

Next Story

Project: Pic Post – The Ghost in the Machine, Pt.2

Leave a Reply Cancel reply

You must be logged in to post a comment.

YNOT University: Educational articles and tutorials

Cashing in on Democracy

Posted On 16 May 2000
By : admin

Everyone thinks their opinion is important. As a webmaster, you can cash in on that while at the same time improving the experience that your site offers visitors. It’s called democracy, and while it’s not all that new, far too few people are capitalizing on it..Everyone thinks their opinion is important. As a webmaster, you can cash in on that while at the same time improving the experience that your site offers visitors. It’s called democracy, and while it’s not all that new, far too few people are capitalizing on it.

If you’ve seen Slashdot’s message boards, you’ve seen one good application. Slashdot users can effectively vote for the quality of a post, and the post can move up into more prominence, or down into relative obscurity. There’s an incentive, therefore, to post quality content which will be moderated up.

The same principle can be applied to all aspects of a web site. If you know that your users love a particular picture, you can feature it more prominently on the site. Likewise with stories.

There are a couple of approaches to delivering a democratic site, but in my opinion the only reasonable ones make heavy use of dynamic content; PERL scripts and flat files at the low end, and compiled modules and a robust database at the high end. I won’t get into the merits of each, but suffice to say, the more democratic your site becomes, the more load will be placed on your backend.

(more…)

  • google-share
Previous Story

Project: Pic Post – The Ghost in the Machine, Pt.1

Next Story

Project: Pic Post – The Ghost in the Machine, Pt.2

Leave a Reply Cancel reply

You must be logged in to post a comment.

Sponsor

YNOT Shoot Me

YNOTShootMe.com has exclusive pics from adult industry business events. Check it out!

YNOT Directory

  • PussyCash
    Paysite Affiliate Programs
  • Cam Dough Cash
    Live Cam Affiliate Programs
  • Online Webcam
    Software & Scripts
  • Premiere Listing

    The European Summit

    More Details

RECENT

POPULAR

COMMENTS

Free Speech Coalition

FSC Decries Supreme Court’s “Radical Departure from Precedent”

Posted On 30 Jun 2025

Beth McKenna has "A Very Productive Meeting" with Leilani Lei & Savvy G

Posted On 30 Jun 2025

Ricky’s Room Drops Kinky New Liz Jordan Scened

Posted On 30 Jun 2025

Vanessa, Meet Vivid

Posted On 29 Sep 2014
Laila Mickelwaite and Exodus Cry

Laila Mickelwaite, Exodus Cry and their Crusade Against Porn

Posted On 03 May 2021

Sex Toy Collective Dildo Sculptor

Posted On 19 Mar 2019

Find a good sex toy is now a problem,...

Posted On 18 Mar 2024

Thanks to the variety of sex toys, I can...

Posted On 02 Feb 2024

I understand the concerns about...

Posted On 05 Jan 2024

Sponsor

Sitemap
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy Policy