One of the most important resources present in any business or industry are the human ones — the people who make up a workforce, from front-facing service providers to those integral to an organization’s internal operations.
In the cam space, one of the most important behind-the-scenes jobs is the point person for model contact. Call them the Director of Talent or a Model Representative, this person guides and supports a network’s most valuable human resource: their models. They’re on-hand at all hours of the day and night (and during the weekends and holidays and during storms and times of social unrest!) to answer model enquires about everything work-related – from questions about payouts to questions about life goals and career trajectories – and probably at least listen to some personal stuff, too.
We spoke to Mereane “Mere” Menezes Siqueira, the Host Representative at ImLive. Menezes Siqueira has worked with IML for five years now, and she takes her role within the organization very seriously – because if models are not feeling confident, informed and as clear as possible in their workplace goals, the whole enterprise suffers.
YNOT: What does a typical workday for you look like?
Menezes Siqueira: My day consists of assisting my hosts, normally by Skype or email. I like to deal with any questions our hosts may have as soon as possible as I know they are waiting for answers. These can range from questions about earnings, campaigns, how some features work or just simply catching up on their day.
I also deal with new features we have upcoming on ImLive, reports and making sure that everything we do is beneficial to our hosts.
What do you do behind the scenes that’s integral to members’ experiences?
I feel that by advising and training the hosts that I am increasing our members’ experiences on Imlive. I also have some direct contact with members and work closely with our Customer Service Manager to make sure that both hosts and members are happy.
What is the biggest pain point you see for cam overall right now?
The big challenge for us — and all cam sites — is embracing new technology and incorporating it into the site so that it benefits all users equally. This includes members’ experiences and hosts’ income.
What is the greatest new development or rising trend you see on the cam horizon?
The introduction of cryptocurrencies as a payment method on both the member and host sides will change the way the industry looks and behaves in the coming years. ImLive has partnered with PumaPay, and we are very excited to be integrating it into the site.
The continued use of virtual reality and how it is used will also be very interesting.
What is most meaningful about your work?
I feel it is very important for our hosts to know they have a voice within ImLive who is working for their best interests. It is beneficial for everyone and ImLive and our members to have happy hosts who enjoy their work.