MONTREAL – Advertising network TrafficJunky announced today that it will be “unveiling a full suite of targeting options across all websites on their network starting Tuesday, July 2, 2019.”
“With the addition of these new features, TrafficJunky is making it that much easier for advertisers to find their desired audience using the likes of Mobile Connection Targeting, OS Targeting and Frequency Capping,” the company stated in a press release announcing the pending additional targeting options.
TrafficJunky said the rollout of the new targeting, which began with publisher Tube8 last October, is “set to change TrafficJunky’s advertising market.”
In a blog post published today, Traffic Junky provided a brief synopsis of the new features, which include geotargeting options that allow targeting of up to 10 countries, regions or cities, the ability to include or exclude specific cities, include or exclude postal codes and select a range of IP addresses.
Other options include time targeting, mobile connection targeting that offers a choice of Wifi and Carrier connections, operating system targeting, browser targeting, including the ability to remove Google Chrome from your list of targeted browsers and include or exclude up to five browser languages and “frequency capping” through which you can determine how many times a visitor will be exposed to your advertisement over a specific period of time.
“We couldn’t be more excited with our latest update to TrafficJunky and the targeting features we’re unveiling across our network,” said Rabih Boulmona, TrafficJunky’s Product and Operations Manager. “This rollout will benefit both new and veteran advertisers as we continue to build our platform based the needs of our customers.”
In its announcement, Traffic Junky also said that “starting today, advertisers will benefit from internal publisher PH RON.”
“This newly minted run-of-network will help clients focus on targeting audiences in a single pool of traffic, regardless of where they are on the TrafficJunky network,” the company said in its release.
For more information on these newly added features, advertisers can contact the Traffic Junky support team, or get in touch with their dedicated account manager.