CERRITOS, Calif. – Adult pleasure products manufacturer Sportsheets has announced the appointment of Kelly Sofferman as the company’s new Commercial Director, calling the move “the latest milestone in (Sportsheets’) journey of growth and innovation.”
“It’s an honor to take on the role of Commercial Director and continue my journey with Sportsheets,” Sofferman said. “I am eager to lead our talented team in furthering our commitment to excellence, reimagining pleasure for all, and driving the growth of our company in exciting new directions.”
In the announcement, Sportsheets said Sofferman, who previously held the role of Head of Marketing and Product “has demonstrated an extraordinary devotion, strategic prowess, and a relentless commitment to excellence during her tenure at Sportsheets.”
“Her contributions in steering marketing initiatives and spearheading product development have set new standards within the industry,” the company added.
Julie Stewart, CEO of Sportsheets said elevating Sofferman to the new position “is not just a promotion, but a testament to her commitment to our company’s growth.”
“Through Kelly’s efforts, she has breathed life into our marketing strategies, ignited the spark of innovation in product development, and displayed an exceptional ability to truly listen to our customers’ voices,” Stewart added. “This promotion marks not only her professional achievement, but also the dedication she brings to every facet of our business. I’m very excited about Kelly’s continued journey of excellence, steering us towards greater success with focus and a profound connection to our valued customers.”
With her new responsibilities, Sofferman Sportsheets said she will lead the Commercial Department, “aligning sales efforts with the company’s strategic vision and customer-centric approach.”
“Her industry knowledge, coupled with her innate ability to understand and anticipate market trends, positions her as a driving force in propelling Sportsheets to new heights of success,” the company added.
Sylvia Lopez, a veteran Sales Representative who has been with Sportsheets for 14 years, echoed the excitement of her colleagues.
“As someone who has witnessed Sportsheets’ evolution firsthand, I am thrilled about this new direction for the company and the future of the Commercial Department,” Lopez said. “Kelly Sofferman’s promotion signifies a fresh chapter of growth and innovation that will undoubtedly benefit our customers and end users.”