PHOENIX – Migliori, a premium silicone-based lubricant enriched with vitamins, has debuted. Targeting the luxury market, Migliori offers a high-end alternative to traditional silicone lube and is strategically packaged to appeal to shoppers seeking a sleek, modern look and silky feel.

Made in the U.S., Migliori contains vitamins A, B6, D and E in a non-greasy formula that dries clean, leaving no residue. According to the manufacturer, the scentless, tasteless and non-staining formula has been doctor-endorsed for vaginal dryness. The brand’s decidedly upscale website recommends using Migliori for a variety of health and beauty benefits, including chafe-prevention and taming flyaway hairs.

Migliori’s packaging — a sleek, teardrop-shaped bottle featuring a pump-top dispenser and a silver cap that catches the light — reflects the product’s high-end sensibilities and will stand out on store shelves. The elegant design also allows users to leave bottles out in the open, on nightstands or bedsides, confident the product could pass for luxe body care as easily as intimate lubricant.

Available in two sizes, Migliori retails at $17.95 for 30ml and $31.95 for 100ml.

“We are excited to welcome Migliori to the Entrenue family and bring our customers a new, modern option for silicone lubricant,” said Joe Casella, chief executive officer for Entrenue, which holds exclusive U.S. distribution rights to the product. “Entrenue is known to be extremely selective with our lubricant choices, and Migliori stood out thanks to its special formulation, unique feel and eye-catching packaging. From the ingredients to the silver, drop-shaped bottle, everything about this lubricant is high-end, and we believe our customers will be impressed by its high-quality ingredients and luxe look.”

For more information, visit Entrenue.com, email info@entrenue.com or call (800) 368-7268.