STOCKHOLM – Use of APIs has grown increasingly common in recent years as companies look for methods to increase efficiency and centralize information. One adult industry online advertising network has launched an API promoting interoperability between its core and the various interfaces customers use to track and analyze their data.

Founder and Chief Executive Officer Judy Shalom said ADAMO’s new API is evolutionary, not revolutionary. The software allows clients to pull their account statistics into their own software environments.

“As online marketing grows more competitive and sophisticated, our customers are looking for tools that will help them sort through all the noise so they can focus in on the numbers that really matter,” Shalom said. “Through our new API, our customers can now import their stats directly into their own accounting software, their CRM, their analytics software or any other software environment that they control.”

The system allows customers to operate in an environment that’s wholly familiar without needing to log in to third-party interfaces to pull data. Shalom said the new API also will interest ad agencies and resellers because it gives them an efficient means of monitoring all of their clients in one place.

“We spend a lot of time thinking not just about the individual pieces that make up an ad network, but also about how those pieces can fit together to give our customers the best possible experience,” she said. “Our company’s culture is very customer-centric. We never stop thinking of new ways to arrange or augment the individual components of our ad network into just the right combination for our publishers and advertisers.”

For more information about ADAMO’s network and services, visit ADAMOads.com.