YNOT – Fetish producer Kink.com has opened a second studio in the San Fernando Valley. Bordering Los Angeles to the north, the area is home to many adult entertainment companies, earning it the nickname Porn Valley.
A Kink.com spokesman said the majority of the company’s operations will remain at the company’s home base in San Francisco’s historic Armory complex, which a Kink subsidiary purchased in 2007. The L.A. studio is part of a larger diversification and expansion effort, he noted.
“We’ve grown so significantly in the past few years that this was, in some ways, an inevitability,” Vice President of Marketing John Sander said. “We now produce over two dozen sites, and we’ve been reaching capacity with both sets and talent. Our travel budget alone has grown significantly in the last few years, so it made sense to open an outpost in Los Angeles.”
Kink’s tremendous growth started in 2010, when the company began investing heavily in new camera technology and exploring new niches. In the past year alone, the company has launched three new sites — MenOnEdge.com, TSPussyHunters.com and AnimatedKink.com — increasing its stake in the gay, shemale and fantasy markets, respectively.
In September, Kink assumed management of Bondage Bank, the affiliate program promoting websites created by fetish producer Twisted Factory. The company also revealed it has opened its email marketing program to other industry partners. Sander said he expects to announce significant new partnerships “in the coming months.”
“Production will always be our main focus,” he said, “but we’re in a unique position and are looking to a future where we’re involved in multiple sectors of this industry.”
Princess Donna Dolore will helm Kink.com production in L.A. and already has moved her BoundGangBangs.com and PublicDisgrace.com productions to the new facility. Dolore will share space with a new live-cam studio Kink tested last year.
“This is a chance for me to expand creatively,” Dolore said. “I’ve been directing for Kink for eight years, and the move to L.A. is an opportunity to really push myself, to work with new sets and discover new talent.”
While initial staff is still less than a dozen in Los Angeles, Kink founder Peter Acworth said he expects to add people in the coming year.
“Kink’s headquarters will always be San Francisco and the Armory,” he said. “There is a spirit and community here that would be impossible to replicate. But to really grow, we need to expand beyond the walls of the Armory. The business is changing, and we’re seizing the opportunity.”
[SIZE=1]Pictured: Princess Donna Delore, who will helm Kink.com’s new Los Angeles studio.[/SIZE]
