NEW YORK – COTR Inc., the parent company behind premium sexual wellness brands Le Wand, b-Vibe, and The Cowgirl, has been announced as a presenting partner of the STIMULATE Show 2026, taking place this August in Nashville, Tennessee.
As one of the industry’s leading trade events, STIMULATE brings together key retailers, distributors, educators, media, and innovators shaping the future of sexual wellness and retail. Through its VIP sponsorship, COTR will play a central role in this year’s event, supporting the exclusive pre-show VIP experience and engaging directly with buyers and industry leaders ahead of the show floor opening.
The partnership provides COTR with a high-impact platform to showcase its portfolio through immersive brand activations, curated product experiences, and integrated venue placements designed to drive engagement and spark meaningful conversations with retail partners. Select products from across the COTR portfolio will also feature in VIP welcome bags, extending brand visibility throughout the attendee experience.
Alicia Sinclair, CEO and Founder of COTR Inc commented on the sponsorship. She said, “STIMULATE continues to be one of the most influential gatherings in our industry, bringing together the retailers, brands, and thought leaders driving the category forward. As a presenting partner, we’re excited to create elevated brand experiences, strengthen relationships with existing partners, and introduce our portfolio to new audiences in a dynamic and highly engaged environment.”
COTR’s sponsorship also aligns the company with the inaugural STIMULATE+Awards presented by Nu Sensuelle, launching on August 3, 2026. The awards programme will spotlight excellence across innovation, leadership, and impact within the sexual wellness sector, reinforcing STIMULATE’s growing role as a catalyst for industry growth and recognition.
COTR’s presence at STIMULATE 2026 reflects the company’s continued investment in innovation, experiential marketing, and strategic retail partnerships. By connecting with buyers and media ahead of the main event, the company is well positioned to generate early momentum, deepen industry relationships, and further strengthen its leadership within the premium sexual wellness category.
Retailers who are interested in placing an order or would like to request any additional product information can do so by contacting Kimberly Faubel, COTR Sales Director, at kim@cotrinc.com.
