LOS ANGELES, Calif. – Tantaly has announced a month-long third annual Doll Dress-Up Contest running throughout October. The event combines original styling submissions, prize awards, and exclusive product discounts, inviting Tantaly users and doll enthusiasts worldwide to unleash their creativity and share their doll looks.
Submissions are open from October 1 to October 31. Participants can enter with photos, free to explore any style under the Dress Up theme—whether recreating iconic characters from anime, film, TV, or games; crafting original characters (OC); designing fantasy-inspired looks; or dressing up in everyday themes such as maid, office, or schoolgirl styles, plus Halloween costumes. Tantaly emphasizes that it values works with “a sense of story and a fully realized worldview,” encouraging participants to go beyond simply changing clothes by combining outfits, wigs, makeup, set design, lighting, and photography.
The contest features ranked prizes and a lucky draw, with three flagship products—Monroe 2.0, Aurora 2.0, and Candice 2.0—available at exclusive discounts throughout the event. Selected standout works will be featured across Tantaly’s official content channels, including the website, blog, and social media.
According to Tantaly, the value of the dress-up contest extends well beyond a single event. A brand representative stated: “The community already has a huge amount of user-generated styling work. The level of dedication people put into character recreation and scene building often exceeds expectations. What we want to do is turn this grassroots creativity into public content that can be seen and discussed, so that new users coming in can immediately see how far doll styling can go.”
The contest is also designed to serve dual goals of user acquisition and community engagement—lowering the barrier to entry and expanding theme categories to draw newcomers from “bystanders” into “participants.”
For more details, visit Tantaly.com.
