AMSTERDAM, Netherlands – From September 30 to October 2, 2026, the international Sexual Wellness industry came together in Amsterdam for the 15th edition of eroFame. pjur used the international B2B trade show for personal exchange with partners and customers. The new pjur Organic Intimate Flavors Oral Delight Gels were at the heart of the trade show presence and attracted great interest from trade visitors.
Portfolio addition to pjur Organic
With pjur Organic Intimate Flavors, pjur is expanding its existing Organic portfolio with a new product category. The water-based Oral Delight Gels were specially developed for oral sex, foreplay and sensual massages. The new product range is available in four fla-vours: Strawberry, Cherry, Caramel and Vanilla. The new Intimate Flavors complement pjur Organic Touch, pjur Organic Fresh and pjur Organic Care, bringing a new dimension of sensual enjoyment to the Organic range.
Product innovation at the heart of the trade show presence
The presentation of pjur Organic Intimate Flavors was a central part of the trade show presence and provided an opportunity for numerous conversations at the booth. In addition, the team used eroFame to strengthen existing partnerships, establish new contacts and exchange views on current developments within the Sexual Wellness industry.
“eroFame is an important opportunity for us to engage personally with our international partners and customers. Their direct feedback is particularly valuable to us. We are therefore all the more pleased with the great interest in pjur Organic Intimate Flavors and the exchange surrounding this new product category within the pjur portfolio,” says Alexander Giebel, CEO and Founder of pjur.
International voices, personal encounters, strong relationships
Alongside eroFame, pjur implemented another initiative with an international press trip, specifically advancing the brand’s Love Brand Agenda. Selected journalists and KOLs from North America and Europe came together in Amsterdam, bringing perspectives from differ-ent countries, media and industries. In addition to interviews with Alexan-der Giebel, CEO and Founder of pjur, at the trade show booth, a joint supporting program including a boat tour followed by dinner offered the opportunity to get to know pjur beyond the trade show context and created space for personal conversations and open exchange.
“An important part of our Love Brand Agenda is building relationships with people who shape opinions, contribute to discussions and make our brand tangible in a wide range of contexts. Journalists and KOLs from different markets, media and industries reach people in very different ways and create relevant content, from traditional print media to social media. Personal exchange enables us to develop a deeper understanding of pjur, our values and our work, thereby laying the foundation for authentic content, new impulses and long-term relationships with the brand,” says Jennifer Parry, Brand Director at pjur.
Meeting point for the industry
eroFame has been held annually since 2010 and brings together manufacturers, brands and specialist retailers from the international Sexual Wellness industry. Following its move from Hannover to Amsterdam in 2025, the trade show took place at RAI Amsterdam for the second time in 2026.
In addition to the exhibition, eroFame provides space for personal exchange, networking and discussions about current developments and trends within the industry.
For more information, go to pjur.com.
