PRAGUE – Digital advertising network Clickadu announced today that it has expanded the ad formats available on the network to include far more than the popunder ads for which Clickadu has always been known, adding a variety of other effective ad types, including “push-up” dialog ads and pre-roll video ads.

“Affiliate business is quite ambitious, so we have decided to step away from the status of a popunder network and spent all the development resources to offer Clickadu advertisers more than just one ad format,” the company said in a statement issued Tuesday. “Moreover, you’re able to choose between four pricing models, which is very convenient for different offer flows.”

The additional formats introduced by Clickadu also include banner ads and “SKIM” ads, on top of the push-up dialog ads and pre-roll video ads. The network also continues to offer its popunder ads, as well. More information about each ad type is available at the links above.

Clickadu now offers four different pricing models for advertisers to choose from: CPM, CPC, SmartCPM and SmartCPA. As their names imply, the latter two varieties of pricing are modifications of basic CPM and CPC pricing, which offer the advertiser the ability to set ceilings on the ad rates they pay.

According to Clickadu, the network’s SmartCPA is “a basic CPA with automatic optimization algorithm based on a Self-Serve Platform allows you to pay only for conversions.” The system “automatically matches your CPA offers to 100% targeted users, helping you reach a more relevant audience.”

The Clickadu network currently has 1300 active publishers serving over 240 countries, and over 6500 ad campaigns in progress. The company boasts over 400 million daily impressions, leading to a reported 1.5 million daily conversions.

For more information, or to sign up as either an advertiser or publisher, visit Clickadu.com.