CHICAGO, Ill. – New adult chat platform Chatmate announced their launch this week, billed as offering “premium live cam experience centered on meaningful conversations with like-minded people.” The platform’s operators say Chatmate is “mainly intended for people new to live cam and seeking a low-key approach to this adult entertainment medium.”

“Chatmate focuses on the interactivity between users and charismatic, engaging people who enjoy chatting with their audience in an easy-going, open-minded setting,” the company added in the launch announcement. “The initial experience is meant to be closer to a mainstream dating app than a traditional adult cam site. The user can thus ease into a pleasant, friendly conversation before going further if they wish to do so.”

According to Alexandra Clouette, brand manager for Chatmate, around “45% of dating apps users come out of the experience disappointed or frustrated, despite spending 5 to 10 hours per week swiping and chatting.”

“Dating apps can also be a harrowing experience for many people who are more introverted or do not exactly fit in societal standards,” Clouette added. “On Chatmate, they can find someone they like almost instantly, have a conversation with them, and share a pleasurable intimate moment together. With this new platform, we aim to inform and educate consumers about adult live cam and how it can be an interesting way to fulfill their needs for intimacy.”

The new adult chat platform offers its premium members features designed to enhance their direct interaction with models on the platform:

• A live chat room where they can converse with the model and other users
• Gold credits they can spend to activate the private chat or send a special request
• A Cam2Cam mode to show their webcam

The new platform soft-launched last week and is now available for users to create a free account. The free account will give users full access to Chatmate’s features with no additional charge, unless a user chooses an option that requires payment; chatting and viewing cams are always free, according to the launch announcement.

For more information and to create an account, go to Chatmate.com.