TORONTO – After a slow start, mobile internet traffic continues to grow. The sheer number of mobile device manufacturers, dealers, networks and carriers offers adult content purveyors all sorts of moneymaking options if they can target their mobile campaigns to specific demographic sets that share common carrier choices or device preferences.
Traffic Force attempts to make fine-tuning easier for advertisers with the addition of detailed carrier targeting.
“Traffic Force advertisers can now drill down to target Wi-Fi or WAP users, and even more specifically, can also target individual phone networks in more than 45 countries globally,” said Ross, a spokesperson for the company. “Carrier targeting is a huge benefit to media buyers because of the diversity of products in the mobile marketspace.
“Certain products perform a lot better in different carrier networks, with some offering higher payouts,” he continued. “We’re pleased to make this option available across our entire network for our clients.”
For more information, visit TrafficForce.com.
