BOSTON – An adults-only search engine developed by adult industry insiders has launched, offering what the owners say is a source of targeted, organic traffic for adult website operators.
BoodiAds is a logical outgrowth of six-month-old BoodiGo.
“For a couple of months after the initial launch of BoodiGo, we were entirely focused on tweaking and perfecting the search algorithm and incorporating our various strategic partnerships with third parties,” said co-founder Colin Rowntree. “Now we’re ready to unveil the advertising component, which has always been part of the plan — we just didn’t want to introduce BoodiAds until we’d nailed down the rest of the site’s functionality.”
Rowntree said he has been experimenting internally on a limited basis with sending BoodiGo traffic to adult subscription sites, video-on-demand services, online stores and other for-pay adult properties, and has found the traffic to be “extremely high quality.”
“Those of us who have been around a long time in this business remember the days of converting search engine traffic at rates under 1:100,” Rowntree said. “The world has changed. Search engine traffic isn’t quite the cherished plum it used to be, but [BoodiGo’s traffic] is still highly qualified. I haven’t seen conversion numbers like ours — 1:100 — in a long, long time.
“The click-through ratio is about four percent right now,” he added. “That’s almost astonishing, as most tube CTR is .000001 percent.”
Rowntree said while BoodiGo intends to maintain affordable and attractive advertising rates on an ongoing basis, “early adopters” of BoodiAds will get the sweetest deals.
“The data we collected from our internal beta testing is great, but expanding the range of what we advertise allows us to be even more granular in our analysis, enabling us to improve and perfect the platform,” Rowntree said. “Giving our initial advertisers favorable rates is a way of returning the favor their participation does for us.”
For more information about BoodiAds, visit BoodiAds.BoodiGo.com or contact Rowntree.
