HOLLYWOOD, Calif. – Award-winning adult performer, influencer and gamer Lauren Phillips has been named a brand ambassador for the YouPay wishlist platform, Phillips announced on her Instagram earlier this week.
“Created for the industry and designed for content creators, YouPay helps creators build stronger connections with their audiences and is private, safe, and secure for gifters and creators,” Phillips’ publicity reps explained in a statement issued Thursday. “Fans can give their favorite creators cash, gifts, items, and even experiences (like vacations, dinners out, and much more).”
The statement said Phillips “joined forces with YouPay to show how gifting has become a meaningful part of the creator economy.”
“She’ll share educational content, social media collabs, wishlist experiences, unboxings, and BTS insights into how she incorporates YouPay into her business,” the statement added. “Lauren will not only promote the platform, but YouPay will also document her real-world experience integrating YouPay into her established creator business. Their partnership will explore how wishlists, fan gifting, crowd gifts, and other features on the YouPay platform complement traditional creator revenue streams while strengthening fan engagement and maintaining privacy and security.”
Phillips said she’s “excited about this partnership because it gives me the opportunity to actually use YouPay within my business and share the experience honestly with both my fans and other creators.”
“As the creator economy continues to evolve. I love exploring new ways for fans to connect with and support the creators they enjoy,” Phillips added. “The partnership represents a collaboration between an established creator and a growing creator-focused platform. I’ll be providing an authentic look at YouPay from both a creator and entrepreneurial perspective.”
YouPay CEO Matt Home said having Phillips join the company’s team is “a big moment for us.”
“She’s built a business that other successful creators respect, and she talks about it openly rather than selling a version of it,” Home added. “Working alongside Lauren, we get to show new and established creators the benefits of gifting instead of just telling them it works.”
For more information on YouPay and to establish an account on the platform, go to YouPay.co.
