LOS ANGELES, Calif. – In an announcement published today, adult pleasure product industry veterans Briana Watkins and Adam Moskowitz announced the launch of “Wild Brands,” described as a “female-led sexual wellness company” created by Watkins and Moskowitz.
According to the announcement, Watkins will serve as the new company’s CEO, while Adam Moskowitz will be its President and COO. The announcement noted that together, the two “bring decades of industry experience to bring a fresh vision built on distinctive branding and trusted manufacturing.”
Watkins and Moskowitz previously worked together as executives at Pipedream, where they “developed a strong professional relationship and frequently discussed the possibility of joining forces on a future venture,” the announcement added.
“Having a partner who understands the industry, shares my vision and brings so much operational experience to the company makes this launch even more profound,” Watkins said.
The announcement explained that Watkins and Moskowitz are launching Wild Brands “with a focus on sexual enhancement supplements and plans to expand into additional categories,” a plan informed by their “combined experience across product development, operations, sales and brand building.”
“Briana and I have talked for years about combining our strengths and building something together,” Moskowitz explained. “Wild Brands brings that dream to life. As president and COO, I am focused on creating the operational foundation that will support Briana’s vision as CEO and position the company for sustainable growth across multiple categories.”
Per the announcement, Wild Brands’ introductory collection will include “enhancement gummies and honey products developed for both men and women.” Made in the U.S., the products will be “manufactured in a GMP (“Good Manufacturing Practices”) facility, reflecting the company’s commitment to quality, compliance and retailer confidence.”
The announcement noted that “rather than following a novelty-driven approach to its presentation, Wild Brands embraces a more sophisticated, sensual aesthetic. Animal prints, eye-catching imagery and playful details will help give the collection a recognizable identity while maintaining an upscale yet approachable presentation.”
“There are already many supplements on the market, so I knew Wild Brands needed to have its own personality,” Watkins said. “I aimed for the branding to be sexy, confident and fun, but not tacky. Every part of the collection is being developed to stand out and give retailers something visually exciting to put on their shelves.”
Watkins explained that the company name reflects her “longstanding affinity for animal imagery and patterns while also providing room for Wild Brands to grow.”
“Our goal is much bigger than launching one supplement collection,” Watkins said. “Wild Brands gives us the flexibility to build new brands, explore additional categories and continue evolving alongside retailers and consumers.”
According to the announcement, the first Wild Brands products are targeted for release in November, with “preorders expected to open ahead of the official launch.” The company said additional product details, retailer information and ordering opportunities will be announced in the coming weeks.
For more information, go to WildBrandProducts.com or contact Watkins and Moskowitz via email at briana@wildbrandproducts.com or adam@wildbrandproducts.com.
