YNOT – Las Vegas-based swinger website Kasidie.com has revealed a white-label platform that allows affiliates to launch their own branded social networking sites. The platform is based on Kasidie’s proprietary website design and functionality, offering features adult surfers actually use, a spokesman said. In addition, the white-labeled sites connect to an active, global swinger community, so end-users can dive in and immediately start making contacts.
“The costs of designing, storyboarding, programming, marketing and maintaining a social network are daunting,” said Scott Purcell, president of parent company Kasidie Entertainment. “So, we now let our industry partners leverage the Kasidie platform and everything that goes with it — engineering, customer service, design, hosting, servers, etc. — to create their own social network and net more money than if they did it themselves.”
The co-branded networks are available in two varieties: Co-Brand Premier, which replaces all major Kasidie.com site graphics, page and email headers with the partner’s logo and branding material, and Co-Brand +Plus, which builds on the Premier edition by adding logos and partner-specific links to consumer email blasts.
The Premier edition is free; the +Plus edition requires a one-time setup fee of $250.
Regardless the version affiliate partners prefer, Kasidie handles all the back-end work, including customer service, billing, photo reviews, spam compliance and operating costs, Purcell said.
Kasidie.com affiliates receive a recurring 35 percent of the dues paid by every member they refer.
