Popular New York City podcast, “The Brian McCarthy Show” will be welcoming MILF porn star Alana Luv and Yotam Solomon the designer and CEO of Virtue, the “Athlingerie” gender-neutral apparel line live today at 1pm ET/10am PT to discuss tomorrow’s “Free the Cheeks” election day event that will kick off in Times Square tomorrow at noon ET where Alana along with Athena Parisi, Troy Edwards and Edward Terrant will be strutting their stuff wearing little more than Virtue’s genderless jock straps and holding signs encouraging the general public to celebrate freedom, self-expression, and inclusivity through fashion and voter participation. Virtue aims to create a memorable, cheeky activation that promotes its genderless, sustainable collection while aligning with the democratic values of freedom and empowerment.

Virtue was founded in Los Angeles in 2023 by Israeli founder and designer, former model, Yotam Solomon with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth.

“I can’t wait to meet Alana Luv, whom I’m a big fan of and Yotam Solomon of Virtue will be outfitting her in his hot fashion for the interview,” says Brian McCarthy. “It’s going to be a sweet treat for me and my followers.”

Virtue’s “Free the Cheeks” election day walk schedule is as follows:

1.  Times Square Kick-Off: Virtue models will take to the streets, strutting their stuff in the heart of Times Square in Virtue’s signature “athlingerie,” showcasing how true freedom is about feeling confident and unapologetic. Models will be holding signs about Virtue. This serves as the main visual attraction, drawing media attention and engaging the public.

2.   J K Onassis High School Polling Location Stop (120 West 46th Street): At 12:00 PM, Virtue models will lead a fashion-forward march to one of the nearest polling locations to encourage voting and celebrate democracy. This will be accompanied by fun, engaging conversations around inclusivity and the brand’s genderless fashion.

3. 53rd Street Library Polling Location (18 West 53rd Street): The activation will continue with a fashionable stop at this election poll site, with Virtue models continuing to engage voters while showing off their V-strapped confidence. The goal is to create a fun, lively Election Day atmosphere.

4.   5th Avenue Strut to Rockefeller Center: The finale of the activation will be a stylish walk down 5th Avenue to Rockefeller Center, closing the event with a high-energy, celebratory vibe.

You may tune into “The Brian McCarthy Show” live today at 1pm ET/10am PT on YouTube here and on Facebook here. The episode will later be available on Apple, Spotify and all major podcast providers.