HIGHTSTOWN, N.J. – A pleasure products distributor devoted to the online space has updated its white-label e-commerce platform with features and functionality to increase the value of its turnkey and order-fulfillment services.

Topping the list of performance enhancements at MyFreeSexStore is the platform-wide implementation of mobile-ready, fully responsive web design. Initiated several months ago on test sites to rule out any complications, the transition across all partner properties managed by the company is now complete, allowing consumers to shop and order from anywhere on practically any device.

“The update to a responsive site is crucial for any business today, and I’m thrilled with our transition to a mobile-ready platform,” said Jamie Horne, director for parent company Adult Drop Shipper. “We’ve had several dozen sites operating responsively for months as we tested things out. During that time, we’ve implemented a bunch of really great tools to make the launch something special.”

In addition to the mobile transition, MyFreeSexStore incorporated a number of new tools:

• An all-new system that supports complete personalization.
• A site navigation builder.
• New template header designs.
• Advanced product search.
• Options to shop by features, colors, materials, etc.
• Optimized ordering process to help capture more conversions.
• “New Deals” page offering discounted items.
• Custom-branded email marketing.
• Multiple language and currency options.
• Ability to integrate video-on-demand.
• Add-on services including custom development, logo design and search engine optimization.

Horne is excited about the flexibility the platform provides store operators.

“Every morning, I log into our administration area to see the latest site designs that our amazing customers have created,” Horne said. “Because our platform offers amazing options for customization — everything from simple tools built into the control panel all the way to access to HTML and CSS programming — our stores can take on virtually any look. I regularly show our team amazingly unique sites that simply could not exist on any other platform.”

MyFreeSexStore offers up to 40-percent commissions on products top manufacturers. Every product comes from the service’s own inventory and ships from one of its three warehouses in the U.S. The free service requires no contract or up-front investment and provides 24/7 customer service, free hosting, wish list options and free shipping for orders over $99.

For more information, visit MyFreeSexStore.com.