How could I allow new users (those who are most likely to visit my sponsors and purchase a membership) into my site, while eliminating as many free loaders as possible? While there is no “foolproof” way, I decided to segregate users upon entering my site. Only those with MSIE 4+ or Netscape 4+ with Java enabled would be allowed to enter; other users would be sent straight to my sponsor laden “exit” pages.
I can hear some of you exclaiming “Wow! He’ll lose a lot of traffic and sales that way!” I have to disagree. According to my server logs, >80% of my visitors use MSIE 4+ or Netscape 4+. If they are using something less advanced, why is that? They are either using a “non-standard” browser (which probably means they aren’t “serious”) or they are on a “legacy” system which means they probably cannot afford to sign up with my sponsors. Either way they’re a waste of bandwidth and are sent straight to my exit pages. I win!
Is my filtering scheme costing me sales? Probably not, in fact it may increase them as those who slip through the filter are sent to my exit page, which links to my sponsors and other sites. Also, to ease the “disappointment” of those who don’t make it into the “real” site, I offer extensive “content” on the main exit page – so much so that it would pass for the actual site! As a Mac user put it “I wouldn’t get upset if there were tits on that page!”
In my next installment, we’ll get down to details