DÜSSELDORF, Germany – Burlesque, drag, dance and acrobatics: On 17 and 18 October, LOLA LAND Neo Revue once again transformed the Capitol Theater in Düsseldorf into a stage for extraordinary performances, artistic freedom and individuality in action. As a returning partner of the show, pjur made a creative statement with a specially staged “Powered by pjur” act and, together with LOLA LAND Neo Revue and 25hours Hotel Das Tour, invited guests to an exclusive event.
Different Perspectives, Shared Values
The show weekend kicked off with a dinner at The Paris Club restaurant at 25hours Hotel Das Tour. Twelve selected key opinion leaders accepted the invitation from the three partners to enjoy a special evening together.
From specialist physician Dr. Britta Kühlmann to influencer and media personality Paul-Henry Duval and the well-known German dominatrix Calea Toxic, the guests represented a wide range of personalities and lifestyles. What united them was openness, mutual respect and an appreciation of individuality. At the same time, the diversity of the guests reflected pjur’s brand philosophy: intimacy and sexual wellbeing are as individual as the people themselves. With its extensive product portfolio, pjur caters to this diversity of needs.
Afterwards, the guests headed to the Capitol Theater for LOLA LAND Neo Revue. The shared experience reflected the values that connect pjur, LOLA LAND and 25hours Hotels: openness, respect and the freedom to express individuality in a deeply personal way.
The “Powered by pjur” Act: Where Brand Values Meet Stage Art
A particular highlight of the show weekend was the “Powered by pjur” act by Gretchen Ernst. The artist had previously won an open casting call through which pjur had searched for an extraordinary
performance for LOLA LAND Neo Revue. With her expressive performance, she brought pjur’s brand philosophy to the stage: confident and uncompromisingly individual. The act blended seamlessly into the creative world of the revue and made pjur an active part of the show program.
“Individuality, creativity and the joy of shared experiences are values that are particularly close to our hearts as a brand. LOLA LAND brings all of these together in an impressive way. That is why we are delighted to be part of a format that brings people together, creates space for artistic freedom and, above all, brings joy. With our ‘Powered by pjur’ act, we were able not only to be part of this special atmosphere but also to actively help shape it,” explains Jennifer Parry, Brand Director at pjur.
pjur was also present beyond the stage: At a raffle, visitors had the chance to win a pjur product package on both evenings. The winners were drawn during each show. In addition, pjur SachetCards were distributed to the audience.
A Partnership United by Shared Values
“LOLA LAND stands for artistic freedom, individuality in action and the joy of challenging conventions. With pjur, we have a partner by our side who shares these values and likewise stands for openness, mutual respect and an appreciation of different lifestyles. It is precisely this shared attitude that makes our collaboration so special,” says Daria Penzina, initiator of LOLA LAND Neo Revue.
Through this renewed collaboration, pjur reinforces its commitment to positioning the brand beyond traditional product communication in cultural contexts and fostering open dialogue about sensuality, individuality and modern intimacy.
