AUSTIN, Texas – Penthouse and Fleshlight Pro have announced the companies are “stepping into the fast lane with a bold new sponsorship collaboration supporting Formula Drift Pro 1 driver Trenton Beechum and his fully wrapped #999 BMW race car during the 2026 Formula Drift season.”
According to the announcement, the “eye-catching Penthouse x Fleshlight Pro collaboration branding now dominates the side of Beechum’s competition vehicle, merging motorsports energy with two globally recognized lifestyle brands in a move designed to expand visibility far beyond the traditional adult marketplace.”
“This partnership is about visibility, energy, and connecting with a culture-driven audience,” said a Fleshlight Pro representative in the announcement. “Formula Drift has become one of the most exciting motorsports platforms in the world, and teaming up with Trenton allows us to introduce Penthouse x Fleshlight Pro to a broader mainstream audience in a completely unique way.”
As noted in the announcement, Trenton Beechum has “become one of drifting’s standout competitors.” Beechum is a 2015 Top Drift Champion and the 2019 Formula Drift Pro2 Champion, now competing in Formula Drift Pro 1 in his #999 BMW.
Over the weekend, Beechum competed in Atlanta, Georgia, for “Round 2: Road to the Championship” where fans to see the Penthouse x Fleshlight Pro wrapped BMW in action. Additional stops in the season will include Orlando, Florida; Seattle, Washington; Las Vegas, Nevada; and Long Beach, California for the Shoreline Showdown.
“The partnership positions Fleshlight as a modern lifestyle brand while introducing the collaboration to Formula Drift’s rapidly expanding younger demographic,” the announcement said. “Formula Drift’s 2025 season has become the most successful in the series’ 22-year history, generating record-breaking attendance and viewership. Each round draws an estimated 1.5 to 2 million livestream viewers, contributing to approximately 6.5 million annual viewers overall, with roughly 80% of the audience falling within the Gen Z demographic.”
The announcement added that the collaboration “represents a strategic effort to bridge adult lifestyle branding with mainstream motorsports culture, opening new opportunities for broader audience engagement and cultural crossover.”
Fans can learn more about upcoming Formula Drift events and purchase tickets at: FormulaD.com.
