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Male Power Goes Down Under

Posted On 03 Aug 2015
By : G. Zisk Rice

MalePowerHAUPPAGE, N.Y. – Lingerie and bedroom wear manufacturer Magic Silk is invading Australia through a distribution agreement with Down Under pleasure product supplier LonBrook.

LonBrook’s Melbourne warehouse now offers a best-selling selection of 2015 underwear from Magic Silk’s Male Power line, including contemporary men’s bikinis, briefs, jocks, shorts and thongs. All styles are made from quality fabrics in creative designs and are available in multiple sizes to ensure complete comfort and perfect fit.

“Male Power stands for quality men’s underwear,” said LonBrook Managing Director Michael Bassett. “It’s sexy and wearable in silky smooth fabrics and sizzling designs. The range, styles, sizing and packaging are consistent and on trend, making for a highly sellable, sexy and wearable brand.”

Jeff Baker, president of Male Power, is equally enthusiastic about the partnership.

“We are excited to welcome LonBrook to our group of esteemed distributors,” he said. “Michael brings with him many years of extensive sales experience and a vast knowledge of the industry.

“Male Power is now poised for exceptional growth in the Australian market, since the recent launch of our newest packaging has taken the industry by storm,” Baker continued. “We are confident that LonBrook Australia will prove to be an excellent distribution partner.”

About the Author
A native of Minot, North Dakota, G. Zisk Rice left his heart and other parts of his anatomy in San Francisco during a Navy shore leave, leading to an embarrassing demonstration of "don't ask, don't tell" in action. After earning a degree from UC Berkeley, he wrote for AVN's now-defunct GAYVN magazine before joining YNOT's editorial team in 2011. His heart and other body parts still belong to the man who claimed them while Rice was on shore leave. The couple married in May 2013.
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