Adult pleasure product and sex tech development brand Lovense has announced the company is partnering with Hustler Hollywood to launch “Turned On: A Night of Sex Tech for Couples,” a nationwide in-store event series that will take place throughout July.
Running from July 1 through July 31, the multi-city event series will bring interactive consumer events to select Hustler Hollywood retail locations across 18 U.S. cities. Lovense described the event series as part of the company’s “continued retail expansion efforts, designed to boost in-store consumer engagement and strengthen relationships with retail partners.”
According to the announcement, each event will feature “hands-on product experience zones designed around Lovense’s connected product ecosystem, allowing attendees to explore app control, long-distance connectivity, music sync features, and customizable vibration patterns through guided demonstrations and interactive product experiences.” The company added that “product specialists will also be available onsite to provide consultations, feature walkthroughs, and product recommendations.”
“What we’re building with Hustler Hollywood goes beyond single-event activations — it’s a repeatable retail playbook,” explained Lovense CEO Dan Liu. “Each city gives us real-time data on what resonates with consumers, which we feed back to our retail partners to optimize merchandising, staff training, and product mix. That’s how we turn a demo tour into a long-term growth engine.”
The announcement added that the event series “builds on Lovense’s broader retail partnership strategy, which includes in-store merchandising support, retail staff product education, and collaborative marketing initiatives designed to help drive traffic, consumer awareness, and product discovery at the retail level.”
The 18-city tour’s highlights include “evening in-store consumer events at select Hustler Hollywood locations; hands-on product experience zones; guided product demonstrations and consultations; and exclusive event-night promotions and giveaways.”
Earlier this month, Lovense highlighted the company’s integration of AI into their connected ecosystem of pleasure products, saying that the Lovense AI companion can do “what other AI companions can’t: it moves off the screen, enters the real world.”
For more information about Lovense and the products offered by the company, go to Lovense.com.
