SINGAPORE – Adult pleasure product and sex tech development brand Lovense has announced the launch of Ferri Reserve, a lavender edition of the brand’s popular Ferri panty vibrator created exclusively for Lovense’s business-to-business (B2B) partner network.
“Available exclusively through B2B channels, Ferri Reserve features a lavender colorway informed by consumer preference data – a deliberate shift toward the softer, wellness-oriented palette that’s driving purchase decisions in the category,” Lovense explained in announcing the new release.
The company noted that Ferri “has become one of Lovense’s most popular wearable vibrators, recognized for its compact shape, magnetic panty attachment, strong vibration performance, and compatibility with the Lovense Remote app.”
With the release of Ferri Reserve, Lovense said the brand is “extending that proven product into a partner-exclusive edition designed to support channel differentiation.” Lovense added that the new release “gives B2B partners a dedicated product story built around exclusivity, color distinction, and the confidence of an already established bestseller.”
“For retailers and resellers, Ferri Reserve can be positioned as a channel-exclusive Lavender Edition of a product customers already recognize and trust,” the company said. “For distributors, it provides a clear partner-only offering that helps strengthen offline retail opportunities and differentiate B2B channel inventory.”
Lovense highlighted several key points concerning the Ferri Reserve:
- B2B-exclusive Lavender Edition: With 23% of female consumers ranking lavender as their favorite color family, we chose it as the colorway for our first B2B channel-exclusive product – designed to stand out on shelf and online.
- Built on Ferri’s proven appeal: Carries forward the wearable design, performance, and app-controlled functionality that made Ferri a partner favorite.
- Wearable magnetic design: Attaches securely to underwear for hands-free, discreet use.
- Gateway to the Lovense Ecosystem: Ferri Reserve connects customers to the broader Lovense app experience, encouraging exploration of features like Alarm, long-distance control, and multi-device pairing.
“Ferri has been one of our most trusted performers across partner channels, so rather than introduce something unfamiliar, we wanted to give our partners an exclusive edition of a product they already sell with confidence,” explained Dan Liu, CEO of Lovense. “Ferri Reserve reflects how we’re thinking more intentionally about channel-exclusive product development – giving partners dedicated offerings that support differentiation and sell-through.”
The Ferri Reserve officially launched today, August 20, exclusively through Lovense B2B channels for authorized distributors, retailers, and reseller partners. Consumers can find Ferri Reserve at nearby retailers through the store locator on Lovense.com.
