LONDON – Kathryn Byberg, founder and CEO of Little Leaf Agency, has been shortlisted for The Change Maker Award at the 16th Annual Global Women in Marketing (WiM) Awards.
The Change Maker Award recognizes women who reshape marketing from within organizations and female founders who disrupt industry models. Byberg is shortlisted as a woman having built a PR and communications agency around a category that mainstream marketing has, for the longest time, failed to recognize: sexual wellness.
Byberg founded Little Leaf in 2021 as a women-led agency specializing in sexual wellness, sex-positive and adult industry clients. The agency provides PR and media relations, influencer and affiliate management, social media services and campaign strategy for brands, educators and retailers across international markets. Its work shows that a sector facing restrictive advertising rules, platform bans and persistent stigma can still succeed in mainstream media and everyday spaces.
The shortlisting follows a standout year: Byberg was named XBIZ Marketing Executive of the Year earlier this year, and Little Leaf was named Best Marketing Agency at SX Festival 2026. In September, the agency announced that PR and Comms Manager Bryony Lees had become the agency’s in-house expert after becoming a certified sex educator.
“I believe good marketing can do more than sell a product. It can challenge stigma, introduce expert voices and bring overlooked conversations into the mainstream. Being shortlisted is a proud moment for the whole Little Leaf team and a reminder that we are doing exactly what we should be doing. Other industries like beauty and tech have specialist agencies dedicated to those sectors. Sexual wellness deserves the same level of expertise, particularly given the censorship and barriers brands face. We are proud to help lead the way, supporting brands that champion pleasure, health and comprehensive sex education,” said Kathryn Byberg, founder and CEO of Little Leaf Agency.
The Winners, Highly Commended and Commended will be announced on Wednesday 11 November 2026 at an event at Ravensbourne University London, hosted by Professor Natascha Radclyffe-Thomas EdD FRSA.
For more information on Lilttle Leaf Agency, go to LittleLeaf.agency.
