By Richard Buss We put a lot of effort into making our emails friendly and eye catching and then fill them with great offers, but all of that is pointless if your potential reader does not open your emails in the first place. Open rates are the bread and butter of email...

PROVIDENCE, R.I. – Since it seems everybody is offering predictions concerning the Trump administration these days (Trump may fire Sean Spicer and/or Jeff Sessions soon, he’ll be impeached any day now, the investigation into Russia will uncover nothing of substance, etc.), so I...

PENNSAUKEN, N.J. – Spunk Lube is showing its Pride with an 8-ounce version of its best-selling Hybrid lube packaged in a special 2017 Pride commemorative pump dispenser. The product inside is what consumers have come to expect from Spunk: a creamy-white, water-based silicone lube...

VAN NUYS, Calif. – Sara Hentcy, a 10-year veteran of the pleasure products industry, has joined manufacturer Icon Brands as sales manager. In her new position, she will represent all Icon collections, including the best-selling Nines, Linea, Hey 19 and Falcon. Her key...

WEST HOLLYWOOD, Calif. – This year, the site of the first American Pride parade in 1970 will host the first #ResistMarch, an opportunity for participants to demonstrate commitment to equal rights for the LGBT community, women, immigrants and people of all races. The event is a...

CHATSWORTH, Calif. – Sunny Rodgers, brand manager and sexual health educator for Pipedream Products, Jimmyjane and Sir Richards, presented a June 1 lecture about the intersection of pleasure products and sexual wellbeing at UCLA’s David Geffen School of Medicine. Rodgers, a...

WASHINGTON – A federal appellate court on Wednesday handed victory to Playboy Entrprises Inc. and MindGeek SARL in a long-running dispute about an audio/video transmission patent for mobile devices. In its precedent-setting decision, a three-judge panel of the U.S. Court of...

LOS ANGELES – As much as I stand by the right of people who make and consume porn to think, write, depict and say a lot of things I personally find truly repulsive, there’s a difference between what people have the right to do and what it’s smart, wise or in the self-interest of...

HILLSBOROUGH, N.C. – Racially motivated hate crimes rose more than 20 percent in nine U.S. metropolitan areas last year, according to Brian Levin, director of the nonpartisan Center for the Study of Hate & Extremism at California State University, San Bernardino. Yet in 2015,...

NEW YORK – In a case that reaches back to the days of Mayor Rudolph Giuliani and his campaign to eliminate adult businesses from Times Square (among other places in the city), this week the New York State Court of Appeals upheld the city’s ban on adult businesses operating within...