Bruce Friedman is the founder and CEO of Adult Site Broker and has helped sell hundreds of adult sites in the 13+ years his company has been in operation.

In part one of this series, we covered some of the things you can do to make your site more valuable prior to offering it for sale. Today, let’s look at the next steps – things to do when your site is ready to list. And since sites sometimes don’t sell immediately after being listed, we’ll look at things you can do to maintain and enhance your site’s value while you’re looking for buyers.

First, make a good offer on your site. If you are selling something and the offer isn’t good, you won’t make money. It’s as plain and simple as that. And if your offer is to contact you or to get more information, then make the offer attractive and easy to understand. For example, if you offer B2B services you may offer a checklist of how you differ from your competition or a report on how to make buying whatever you sell easier.

Make sure that at the minimum you gather your prospect’s contact information, at least their email address.

Keep It Simple

If you’re selling something, make buying easy. Show them an easy way to buy and then leave. Help them by making suggestions on what to buy. Amazon.com is the best at this. They always have suggestions on what to buy based on your buying and browsing history. They use AI to do this. There are AI engines available these days at a modest cost. Look into this if you can.

Don’t clutter up your site with unnecessary items, buttons, and images. Keep it as simple as possible. The best and most successful sites are the simple ones. The ones that lead you to take the action you’d like them to do. It’s just not that hard.

Just remember, when you’re putting together any site try to think through the buying process like a human being. Whatever you do don’t turn that process over to your designer. Don’t just say “build me a website”. What you’ll get out the other end will not give you what it is you’re looking for. Give them as much direction as possible and make it easy for them to build a site for you that makes your business succeed.

Keep Your Website Design Up to Date

Do a redesign from time to time. People will tend to think your site is the same as ever and click out of it without even looking at it if something doesn’t change. So, keep it fresh and up to date.

Times change – and so should your website. Look at what your competitors are doing and see what it is you really like. Emulate success. If you know a site to be particularly successful look at what it is they’re doing and do some of the same things. I’m not saying you should ‘copy’ the competition; I’m just suggesting you improve your site by looking around a bit. You’ve got to keep up with the times, or you’ll end up being left behind.

Also, keep an eye on your competition and make sure you’re offering everything on your site that they are, or ideally, offering more. Don’t just look at their design, but make sure your offers are good and you’re competitive. The same goes for your content. Do you ever wonder why one site does well and others don’t? Check out the competition’s content. What are they doing that you’re not doing? Be willing to make changes.

People can’t understand why they are losing sales to a competitor, yet the competitor is clearly doing everything better.  Once again, emulate success!

In part three, we’ll discuss finding new ways to monetize your site.