LONDON – Freemium cam platform CAM4 announced today the hiring of adult industry veteran Mark Hassell as Regional Manager for the company’s UK division.

In the announcement, CAM4 noted Hassell “boasts a stellar career spanning over two decades in the adult industry, collaborating with renowned brands such as Paul Raymond Publications, Adultwork.com, S66Cams, Sunday Sport Newspapers, Pleasure Network, and many others.” Hassell also currently serves as the Chairperson for the Support Network for Adult Professionals (SNAP).

“CAM4 is poised to revolutionize the UK adult broadcasting landscape, and Mark Hassell’s invaluable expertise will undoubtedly play a pivotal role in this exciting journey,” the company added in announcing the hire.

Hassell highlighted his enthusiasm for the opportunity to expand the CAM4 brand’s footprint in the UK.

“Since its inception in 2007, Cam4 has emerged as the go-to platform for sizzling online camming fun, attracting millions of viewers and featuring thousands of scintillating amateur broadcasts streaming live from across the globe each day,” Hassell said. “We are thrilled to extend this exhilarating experience to even more broadcasters in the UK.”

CAM4’s announcement touted the platform as a destination where “an inclusive range of captivating live broadcasts awaits, featuring incredible individuals of various genders, including women, men, couples, and transgender performers,” available for streaming from “every corner of the world.”

Hassell’s hiring isn’t the only move the company has made recently to expand its market presence. In September, CAM4 announced the launch of FAN5, describing it as “a new platform and integration with CAM4 helping to broaden the scope of fan engagement.”

“Each carefully curated to offer an unrivaled fan experience, FAN5 promises real-time interactions and in a format many viewers have yet to experience,” the company added at the time of the new platform’s launch. “As creators push back on the frustrations of content removal and profile deletions through social giants– FAN5 bids farewell to these obstacles and allows creators a seamless, supportive, and secure way to spotlight themselves. Escaping the oversaturated subscription scene and embracing a new era of genuine traffic, FAN5 is a movement that empowers creators to shine.”

For more information and to stay current with the latest news and announcements from CAM4, follow the company on X (Twitter) @Cam4, check out the CAM4 YouTube channel and visit the CAM4 blog. To register for an account on the platform, visit CAM4.com. For information about becoming a broadcaster on the platform, click here.