YNOT – Gamma Entertainment has acquired NuruMassage.com and three related websites in the erotic massage niche. The four sites will be revamped to offer more content, multiple viewing formats and an improved user experience, a Gamma spokesperson said. All are expected to re-launch in June under the auspices of affiliate program FameDollars.

“The strategic acquisition of Nuru Massage sites strengthens our presence in this popular niche and provides greater variety for our affiliates and consumers,” Gamma President Karl Bernard said. “We will continue to focus on seeking opportunities for future growth and acquisitions as we continue to expand our portfolio.”

Nuru massage, a Japanese technique, employs a specific kind of slippery gel manufactured from seaweed. The practice sometimes is called “body glide” massage because the masseuse uses her whole body to massage the client’s while both are naked.

“The massage niche is very popular with the Asian demographic,” said Magalie Rheault, director of product and development for Montreal-based FameDollars. “It’s also becoming more and more sought-after on our side of the world, so adding this niche in our roster allows us to significantly increase our online portfolio that can cater to a wider audience.”

In addition to NuruMassage.com, the recent acquisition includes AllGirlMassage.com, SoapyMassage.com and Massage-Parlor.com. Once incorporated into the FameDollars system, promotion will net affiliates $35 per sale or trial or up to 50-percent recurring revenue share.