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  1. About Your Customer John Smith (Part 5) - Adult B2B Marketing Tip

    by , Yesterday at 11:03 AM
    John Smith - Part 5

    Yesterday we were talking about the scenario where you want to buy a new Ford and you can't tell where the best place is to buy. It's the confidence gap. The customer doesn't have any ability to make any distinction ...
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  2. About Your Customer John Smith (Part 4) - Adult B2B Marketing Tip

    by , June 25th, 2015 at 12:42 PM
    John Smith - Part 4

    Here's more on John Smith, your customer:

    Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most ...
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  3. About Your Customer John Smith (Part 3) - Adult B2B Marketing Tip

    by , June 24th, 2015 at 11:16 AM
    John Smith - Part 3

    For “John Smith” It’s An Issue Of Risk & Confidence

    We've been talking about John Smith, your potential customer. Who he is and how he thinks.

    There are two factors at work in a prospect's ...
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  4. About Your Customer John Smith (Part 2) - Adult B2B Marketing Tip

    by , June 23rd, 2015 at 11:54 AM
    John Smith - Part 2

    Yesterday we talked about your potential customer or John Smith. We said yesterday that John Smith will fall back upon what he knows, forcing every situation to be judged upon previous buying experiences. In addition, ...
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  5. About Your Customer John Smith - Adult B2B Marketing Tip

    by , June 19th, 2015 at 10:11 AM
    John Smith

    John Smith is your potential customer. The person you're marketing to.

    Here is what you must understand about John Smith and this applies to every single buying situation you can ever imagine. Even in the future ...
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