HUNTINGTON BEACH, CA – XR Brands has taken home two prestigious awards recognizing the manufacturer for excellence in the gay and fetish product realms. Named 2017 Gay Sex Toy/Line of the Year for the renowned Tom of Finland Pleasure Tools line and 2017 Fetish Product/Line of the Year for Master Series, XR Brands has impressed industry members with its knowledge and expertise in these lucrative and growing categories.

“XR Brands’ roots are in BDSM and fetish and we are honored that our already award-winning Master Series line received top honors this year,” XR Brands Director of Sales and Marketing Rebecca Weinberg said. “Not only has Master Series set a new standard industry-wide, but we also made history with Tom of Finland by transforming iconic erotic art into three-dimensional pleasure tools. Following a recent packaging revamp and addition of more hand-sculpted dildos, Tom of Finland Pleasure Tools has given fans a unique intimate way to connect with this historic art and this award win proves that the industry continues to be impressed.”

Since its inception, Master Series has made it easy for retailers to expand inventory to include popular BDSM and fetish accessories made famous and near-mainstream by pop-culture erotica. The line is comprised of unique designs and fetish mainstays – including nipple clamps, sensation devices, and intricate C&B tools – to offer retailers a complete collection that can make any store a one-stop-shop fetish destination.

“Master Series remains one of the most popular and best-selling brands under the XR name because our company truly knows and understands the lifestyle,” Weinberg said. “From chastity to urethral sounding and anal play, Master Series offers quality tools and accessories for the advanced fetish lifestyle.”

Tom of Finland Pleasure Tools is a historic brand of erotic products inspired by the artist and his iconic drawings. The line lets fans bring their favorite Tom of Finland fantasies to life with products in eye-catching packaging that features detailed depictions of some of the artist’s most famous drawings and paintings. From design to packaging, every element of Tom of Finland Pleasure Tools was made to reflect the artist’s aesthetic while giving fans tangible pieces of erotic art.

“Tom of Finland remains a milestone accomplishment for XR Brands and it has been an amazing experience working one-on-one with the Tom of Finland Foundation to turn concepts into tangible reality,” Weinberg said. “On behalf of the XR Brands team, I’d like to thank XBIZ for these two awards – and a special thanks to all who voted for us!”

To view the full Master Series and Tom of Finland Pleasure Tools lineup, please visit http://www.xrbrands.com/.

For product information, please email info@xrbrands.com.

XR Brands is the industry’s first manufacturer to match expertise in fetish and BDSM with full-spectrum product development and design to create a series of fully merchandised collections dedicated to the lifestyle. Through modern functional design, quality and cost-effective production, and dynamic packaging and merchandising, XR Brands offers customers eye-catching and exciting brands at the industry’s most competitive wholesale prices. Since 2007, the company’s award-winning team of experts has created best-selling and internationally acclaimed collections that cater to every sexual interest with a specialty in fetish and BDSM play, and offers retailers easy and effective ways to accommodate the needs and desires of consumers of every sexual level and lifestyle.

XR Brands also has made fetish and niche products approachable to retailers and consumers looking to grow in new and exciting directions with fully merchandised brands in the electrostimulation, enema and anal cleansing, enlargement, bondage, sex machine and advanced fetish categories. Most recently XR Brands was named 2017 Fetish Product/Line of the Year by XBIZ.