HUNTINGTON BEACH, CA –  XR Brands has been named 2018 Fetish Company of the Year by industry media organization StorErotica, which recognized the manufacturer for its innovation and unique expertise in the fetish category. The company’s understanding and embodiment of the needs of fetish buyers is evident in its product lines and store trainings, and this award highlights XR Brands’ commitment to quality and authenticity in this lucrative market.

This award marks another incredible year for XR Brands and its fetish-focused lines, with new products incorporated into its catalog catering to niches and interests often left underserved. The manufacturer’s reputation has remained deeply rooted in the BDSM and fetish categories thanks to the success of its signature fetish-focused brands, including Master Series fetish tools, Lovebotz sex machines and Zeus Electrosex e-stim devices. Because once shoppers “outgrow” the beginner basics, they need expert brands they can depend on – and that’s how XR Brands gives its supply chain an important competitive advantage.

“Many of our staff live the scene and use the gear we design, develop, and manufacture, which means we genuinely understand the needs and desires of the community,” XR Brands General Manager Rebecca Weinberg said. “Rather than guess or pick-and-choose which products we should make, XR Brands utilizes feedback and special requests from our vast customer and fan base. XR Brands prides itself on helping retailers keep up with consumer demand with eye-catching and competitively priced fetish tools and accessories, and we are honored to have our hard work recognized by this important award.”

This unique capability combined with strategic product development and sourcing has equipped XR Brands to create products that shoppers truly want, all while using expert design, smart packaging, and a competitive pricing structure that makes it accessible to the masses.

For product information, please email Weinberg at rebecca@xrbands.com.

To view the full XR Brands lineup, please visit http://www.xrbrands.com/.

XR Brands is the industry’s first manufacturer to match expertise in fetish and BDSM with full-spectrum product development and design to create a series of fully merchandised collections dedicated to the lifestyle. Through modern functional design, quality and cost-effective production, and dynamic packaging and merchandising, XR Brands offers customers eye-catching and exciting brands at the industry’s most competitive wholesale prices. Since 2007, the company’s award-winning team of experts has created best-selling and internationally acclaimed collections that cater to every sexual interest with a specialty in fetish and BDSM play, and offers retailers easy and effective ways to accommodate the needs and desires of consumers of every sexual level and lifestyle.

XR Brands also has made fetish and niche products approachable to retailers and consumers looking to grow in new and exciting directions with fully merchandised brands in the electrostimulation, enema and anal cleansing, enlargement, bondage, sex machine and advanced fetish categories. Most recently XR Brands was named 2018 Best Fetish Manufacturer by AVN.

To view the full XR Brands lineup, please visit http://www.xrbrands.com/.

For product information, please email info@xrbrands.com.