PENNSAUKEN, N.J. – Three new courses from three manufacturers have joined the lineup in Williams Trading University’s e-learning program. The program now offers a total of 71 modules available free to retailers.
In “The Art of Bondage,” NS Novelties delves into the details of its Sinful Elements and Bare Bondage lines. The products are vegan-friendly and on the cutting edge of fashion. Up-selling techniques are discussed as well as in-store merchandising techniques. According to the course, bondage products have steadily gained mainstream traction for adult retailers.
“The Perfect Stroke” details the finer points of Zero Tolerance’s new masturbation device that can be used with a hard or flaccid penis. The product employs the company’s proprietary Accumulation Technology and is the first stroker engineered to address erectile dysfunction. The Perfect Stroke provides retailers with the means to approach new audiences: older men and couples.
“Affordable Luxury” by VeDO previews Ohhh Bunny, the company’s new rabbit-inspired vibrators. The goal behind the complex engineering of all VeDO designs is to deliver a high-performance product while remaining environmentally friendly and body-safe.
WTU’s online courses are available 24/7 and may be accessed with a simple login account. Each course offers product benefits and features, as well as how products meet customers’ needs and desires. To date, more than 26,000 course certifications have been completed across the domestic U.S., Canada and Puerto Rico.
“We are thrilled to expand our retail education offering on WTU,” said Scott D., director of sales and marketing. “Our customers have consistently reported a lift in sales on the retail floor without a percentage off or gift with purchase. Retail education is the way to go.”
For more information, visit WTUlearn.com.
