BERLIN/OTTAWA – Womanizer Group Management GmbH and Standard Innovation Corporation are combining forces to create a new global pleasure product industry leader.

The new company will further develop the market-leading We-Vibe and Womanizer brands through new investments in innovation, marketing and promotion, broadening the geographic reach and management of intellectual property.

“The combined company brings together two of the industry’s most successful, innovative and recognized brands,” said Johannes Plettenberg, managing director of Womanizer Group.

“We-Vibe and Womanizer have much in common. Both lead the industry in innovation, technology, and superior product design. Bringing together the teams behind these brands provides an exceptional foundation for a new phase of growth,” Plettenberg added.

“We-Vibe and Womanizer are poised to take advantage of their complementary strengths to benefit our retail and distribution partners, and consumers,” Frank Ferrari, president of Standard Innovation, shared. “The industry can expect new innovative products and superior marketing from leading brands that elevate the category, and our customers can expect enhanced service from a trusted, reliable partner.”

Under the terms of the agreement, Womanizer Group has acquired all outstanding shares of Standard Innovation, and Standard Innovation shareholders are reinvested in the combined entity. The teams behind both brands will remain in place to drive future success. Standard Innovation founders, Bruce and Melody Murison, remain investors in the new company but will no longer be involved in management operations.

Subsequent to the transaction, both companies will be grouped under the newly founded holding company, WOW Tech Group. Headquartered in Berlin, Germany, WOW Tech Group will consist of several companies in North America, Europe and Asia that design and market premium intimate products. WOW Tech Group brands We-Vibe and Womanizer are available at thousands of retail locations in over 60 countries around the world.

For media queries, contact Denny Alexander at dalexander@standardinnovation.com.