SEATTLE – An affiliate program that recently rebranded its flagship pay site as “100-percent female produced” has completed its transition by naming a woman chief executive officer.
YanksCash co-founder and former Chief Operating Officer Billie Miller has ascended to the top of the executive structure. Co-founder and former CEO Todd Spaits has moved to the Chief Marketing Officer position.
“Given the pivots we have made within the company and our focus on highlighting the end-to-end female production and management of content on our flagship site Yanks.com, we believe it is essential that Billie be on point in the company’s direction moving forward and become the face of YanksCash and its collection of premium websites,” Spaits said. “My goal going forward is to focus on driving attention to what is quickly evolving into a one-of-a-kind company and product, allowing Billie to become a positive female leader and force for our business, the industry as a whole and female sexual health and wellness beyond the adult content realm.”
Miller said she is looking forward to the flurry of activity she expects over the next few months. The company plans to launch a new site, initiate virtual-reality production, open new content channels develop partnerships that will bridge adult with the sex-positive movement that is ever growing on the mainstream web.
“2015 has been a phenomenal year for YanksCash, and 2016 and beyond looks to be even more promising,” she said. “Quality content and positive relationships with our customers, partners and vendors served us well during the lean times. As the industry resurges, we believe we are uniquely positioned to take advantage of many sexual trends that are emerging and evolving into the status quo, especially in regards to the consumption and relationship between porn and porna and women.
“I am looking forward to taking YanksCash to levels not seen before in tech, industry leadership, social responsibility and mainstream recognition,” she added.
Curious advertisers, content creators and affiliate webmasters may contact Spaits at todd@yankscash.com.
