LOS ANGELES, Calif. – Wicked Sensual Care has announced an expansion of its menopause-forward intimacy line with the launch of simply timeless Arousal Serum, which the brand described as “the first non-prescription arousal serum made specifically for people experiencing perimenopause, menopause, and beyond.”
“Designed to support pleasure, comfort, and arousal during a stage of life often overlooked by the sexual wellness industry, simply timeless Arousal Serum offers retailers a first-of-its-kind product in a category seeing increased consumer demand,” Wicked Sensual Care said in the announcement. “The new formula combines a stimulating warming effect with supportive ingredients chosen to address some of the intimate changes that can happen during perimenopause, menopause, and beyond, including dryness, sensitivity, and shifts in arousal.”
The announcement noted that the new product joins Wicked Sensual Care’s simply timeless collection, a line the company said is “uniquely formulated to support the intimate wellness needs of people navigating hormonal change and aging.”
“People experiencing perimenopause and menopause have been expected to adapt to products that were made for younger bodies,” said jessica drake, Director of Product Development for Wicked Sensual Care. “With simply timeless Arousal Serum, we wanted to create something for this demographic — not as an afterthought, but as the focus. This launch reflects a broader need for intimate wellness products that recognize pleasure and comfort as lifelong concerns.”
Wicked Sensual Care noted that as “mainstream conversations around menopause, sexual health, and aging continue to evolve, the demand for more tailored intimate wellness solutions is becoming harder for retailers to ignore,” adding that “simply timeless Arousal Serum gives buyers an opportunity to meet that demand with a product that is both pleasure-forward and purpose-built.”
The announcement also observed that, like all products in the simply line, simply timeless Arousal Serum is “free from glycerin, parabens, and propylene glycol.”
“The simply timeless collection was developed to help alleviate dryness and support more comfortable, satisfying intimate experiences, setting it apart from standard arousal products that are not designed with menopausal bodies in mind,” the company explained, adding that for retailers, the launch “represents more than just a new SKU.”
“It is an opportunity to better serve a growing demographic that is actively seeking intimacy products made for their specific needs and life stage,” the company said. “With simply timeless Arousal Serum, Wicked Sensual Care continues to build on its commitment to inclusive, body-aware sexual wellness.”
For more information on simply timeless Arousal Serum and other products offered by the company, go to WickedSensualCare.com.
