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Home YNOT Features YNOT University

Why the Best Defense Is Offense

admin by admin
July 3, 2007
in YNOT University
News Flash to White House: 95-Percent of Americans Didn’t Wait for Marriage
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You’ve tried everything. You’ve taken all the necessary measures to prevent those dreaded chargebacks. You’re going out of your mind wondering why they keep coming, even though you’ve already compromised your sales revenue to half. The answer is simple, chargebacks are an innate part of the card-not-present environment of the internet. However, that doesn’t’ mean that you have to accept them or let them destroy your profitability.PSPs pledge to eliminate your chargebacks — and you can find that they really do something about those little devils. But they also do something about your revenues, and the results are not pleasing. That is because they use the “scrubbing” approach, which means that they automatically deny transactions that fit under a certain criteria that they’ve deemed “suspicious” without really taking the time to individually check and determine with human judgment if perhaps there could be a chance for a valid sale. The Risk Management Experts at SafeCharge paired up with the industry’s top programmers to develop a state-of-the-art system developed to shield merchants from chargebacks without “scrubbing” their transactions to the point that they would miss out on potential sales.

The answer was hidden within the retrieval. A retrieval is the critical stage where an end-user simply inquires about the sale before he makes an official chargeback. SafeCharge is immediately notified by the bank when such a retrieval is made by a consumer, and it is exactly that inside-information that gives SafeCharge’s Risk Management team the insight that the specific transaction was questioned by the consumer. A consumer who is questioning a transaction is very likely to cancel it, in other words – charge it back. To prevent that from happening, SafeCharge conveys the retrieval information instantaneously to the merchant, through the Callback feature, which is integrated into the merchant’s own admin back-office. Once the merchant is aware of the retrieval, he has enough time to settle the issue directly with the end-user, before the official chargeback even occurs.

In the event that the end-user is relentless and simply determined to make the chargeback, at least it will not have the detrimental power of a sneak-attack and the merchant will be well prepared. That chargeback will be immediately posted in the merchant’s back-office, so that the merchant can instantly block the profit-sucking creep and terminate any pending activity with him to avoid more damage.

SafeCharge’s Callback feature is a break-through in payment processing and when a PSP is trusted to manage a merchant’s profit, they need to be equipped with this weapon. This weapon is merely one in SafeCharge’s ammunition box and it is this box that allows SafeCharge to claim that they can truly minimize chargebacks and fraud while effectively maximizing profits.

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YNOT Admin wields his absolute power without mercy. When he's not busy banning spam comments to hell he enjoys petting bunnies and eating peanut butter. He recommends everyone try the YNOT Mail (ynotmail.com) email marketing platform and avoid giving their money to mainstream services that hate adult companies.

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