Regrouping your different billing services into one place and controlling how you pay your affiliate Webmasters is an essential move to running a better sponsor program. Centralizing your pay system in this way enables you to simplify everything around the program from account management to stats, ad tools and forecasts, and can only lead to a more efficient, dynamic and profitable cash program.Strengthen Your Webmaster Relationships
Webmasters like things simple, profitable and as straight forward as possible. They want quick access to all the information concerning their accounts and want to be able to navigate through your cash program without hassle.

When they receive their paychecks directly from you they realize they’re an important part of a real business relationship and not just pushing another adult cash program. Centralizing payment therefore re-enforces your relationship with your Webmasters and brings them closer to you. The closer the relationship, the more likely your Webmasters are to respond positively and actively to promotions.
Try to build a win-win relationship like this, where the program is easy to use and profitable for Webmasters and where you have a maximum amount of visibility on their activities.

Manage Your Program Better
Of course all this strengthening of relationships is only good when you actually have something great for your affiliates to promote and make good cash with.

By centralizing your payment system, your Webmasters will expect your program and sites to be more efficient and profitable. In general, centralizing payment to your cash program puts you in a more favourable position to better manage your Webmasters and their individual accounts. You are also better placed to foresee and solve problems before they arise.

Your Webmaster contact should be second to none in order to deal with all inquiries and problems which may arise from directly paying your Webmasters. This customized and personal Webmaster contact will lead to long-term partnerships with your Webmasters.

Stay in Control
It is extremely important in today’s industry to be able to control your program and most importantly, your payment system. Data transparency will build trust in your program among Webmasters. By playing the role of the biller, you make life easier for your Webmasters as they only have to work with you, as opposed to you and your billers. You can now really begin to control the quality of service you supply to your Webmasters.

TotemCash.com has recently centralized its payment system for Webmasters. Its 60% recurring program features real-time stats, performance driven ad-tools with the ‘Net’s hottest stars and the most personalized Webmaster contact in the industry. You’ll get helpful, experienced advice on how to maximize your revenue while promoting one of the most unique products on the Internet; VirtuaGirl2. Webmasters get paid by check direct from Totem every two weeks. Give it a try!