What really makes people feel good in 2025? Wicked Sensual Care’s annual survey went straight to the source to reveal key trends shaping the way people experience pleasure—and how Wicked Sensual Care can continue to support them with high-quality products and expert education.

Among the most compelling findings:

• LGBTQ+ customers are 40% more likely to seek guidance on anal wellness and polyamory-related products.
• 92% of respondents said their intimacy improved after switching to Wicked Sensual Care products.
• Nearly half of respondents have recommended Wicked Sensual Care products to friends, showing the power of word-of-mouth in pleasure products.
• Frequent shoppers (4+ times a year) report the highest satisfaction with their sex lives, showing a direct link between access to quality products and pleasure.

Jessica drake, Wicked Sensual Care’s Director of Marketing and Product Development, explains how these insights drive the company’s mission:

“Our survey is more than just data—it’s a roadmap for how we can better serve our customers. Understanding what people need allows us to refine our education, from our social media content to the seminars we provide at retailers and events. By learning directly from our community, we can help people have the most fulfilling intimate experiences possible.”

Wicked Sensual Care will use these findings to shape its 2025 education initiatives across its website, social media, and in-person trainings.

For more information or to schedule an interview with jessica drake, contact: Hail@ForwardApproachMarketing.com