LOS ANGELES, CA — Vivid Entertainment Group, a top adult production company, is releasing its own branded Vivid.com prepaid card. The card, which preserves users’ anonymity when they purchase adult content from the company on the internet, will go on sale in truck stops, convenience, and video stores nationwide beginning next month and will feature the images of the company’s contract performers on the cards.DGC PrePaid, a leading payment systems innovator, designed the Vivid.com card and a proprietary activation system that enables cards to be authorized by a clerk at a retail outlet and activated in the privacy of the users’ home. The consumer can also purchase a Vivid.com card that is pre-authorized. With a suggested retail price of $15, the cards will purchase two full weeks of access to content on Vivid.com. DGC PrePaid said retailers can make significant sales commissions on the sale of the cards, whether they are live or retailer-authorized and consumer activated. Retailers will make I.D. checks with all card purchases to make sure that consumers are of appropriate age.
“The Vivid.com cardholder will have access to absolutely everything on the Vivid.com website, including our full-length movies, photo galleries and hundreds of pages of additional content,” said Steven Hirsch, co-chairman of Vivid Entertainment, in a statement. “We are pleased to be working with DGC PrePaid. The Vivid cards address fundamental consumer privacy concerns because the purchaser is not required to provide any personal information whatsoever.”
“There are nearly 50 million consumers who do not have credit cards and approximately 45 million consumers who will not use their cards on-line due to security or privacy concerns,” Steve Simmons, CEO of DGC Prepaid, said in a press release. “With the Vivid.com card, consumers can finally be truly anonymous when they log on to a premier adult website,” Simmons said. While initially the cards will be used to purchase website access, he said he anticipates that the cards eventually will be used to pay for other Vivid products and services.
Simmons also said that he expects the majority of purchasers will buy cards that will be authorized by a clerk at the point of sale and activated by the consumer at home. Other purchasers will buy a “live” card that is ready for immediate use. Both types of cards will earn retailers higher compensation than the average prepaid offering. He said, “Our goal when designing the card was to create a product that will fit perfectly within the existing systems for selling prepaid cards at the retail level and make it lucrative for the retailer. When the consumer goes into a convenience store or truck stop the Vivid.com Card will be hanging right next to popular phone and other prepaid cards.”
