VAN NUYS, CA – Oren Cohen, the owner of Tight Fit Productions, thought he had come up with a clever gimmick for the box cover of Assraelis, a new title shot entirely in Israel using local talent and Hebrew dialogue.Cohen’s idea, to include a Hebrew letter reserved for rabbi-certified kosher foods in a kind of “seal of approval” for the video, apparently didn’t strike Rabbi Yehuda Rosenbaum, the administrative director of KOF-K Kosher Supervision as all that amusing.
KOF-K, based in Teaneck, New Jersey, is an organization comprised of Orthodox rabbis who have for approximately 40 years served to maintain “the integrity of kosher status of foods in accordance to the highest standards of Kosher Law,” according to the organization’s website.
According to TMZ.com, an attorney representing KOF-K asserted that Tight Fit used the symbol “illegally,” and planned to sue “if the situation is not rectified as quickly as possible.”
Following a warning letter from attorneys representing KOF-K, Tight Fit decided to remove the symbol.
Cohen said he simply made a mistake, according to NorthJersey.com.
“I just assumed that letters of the alphabet… weren’t trademarked symbols,” Cohen said Thursday. “I was wrong.”
Cohen added that he intended only to use the symbol as a “tongue in cheek” guarantee to customers that the video was the first of its kind – shot entirely in Israel with an all Israeli cast.
“That was our reasoning,” Cohen said, according to NorthJersey.com. Cohen also noted that he is fluent in Hebrew and has many relatives residing in Israel.
Rosenbaum said he appreciates how quickly Cohen responded to KOF-K’s letter, and indicated that he’s satisfied with how the issue was resolved.
“They [Tight Fit] cooperated without any hesitation,” Rosenbaum said, according to NorthJersey.com. “I consider the matter closed.”
