The paysite seminar last week was moderated and hosted by Mark Tiarra from http://www.LUMYR.com who gave us all an amazing presentation on the screen using one of his newest sites (bluefantasies.com) as an example of all of his top notch design experience.The paysite seminar last week was moderated and hosted by Mark Tiarra from http://www.LUMYR.com who gave us all an amazing presentation on the screen using one of his newest sites (bluefantasies.com) as an example of all of his top notch design experience. This seminar was a great opportunity for anyone who is creating or maintaining an adult paysite to learn some helpful pointers on how to make their paysites profitable. Mark broke down the seminar into three areas for us: how to make a tour convert, what to do in the members’ areas, and how to provide efficient customer service. He also shared some of his methods for tracking expected start up costs so you can be sure that your paysite will profit over a three-year time span.

The first part of the seminar was dedicated to discussing the two different types of tours that Mark considers to be the most common styles. Tour A is in a block style and will impress the Webmasters. Tour B is text-based and very simple in order to appeal to the surfer. Although Mark says that both tours have their merits, both tours should be kept low in page weight (a maximum of 100k) and both tours should be played with and tweaked one element at a time to see what variable will make the conversions increase the most. The A tour conversions are increased by about 5% when you make different categories to click through to, whereas on the B tour, the changes will be in the wording or in the text formatting and are much easier to execute and track. Mark stressed that the first thing people should see regardless of the style of tour is the join link. Your surfer should never have to scroll down to see the join link.

The second area of the seminar covered what we should find in the members’ area of a good paysite. This was some obvious but very useful information for those who are just starting to put their sites together. Mark said that the homepage or the index page of your members’ area needs to reflect two things: the quality of the site and it must show movement and frequent updates. He said that we should always feature our best content and whatever girl/guy was used on the tour pages to bring the surfer into the site. The member shouldn’t have to search for what he came in to find in the first place. Consistent navigation through the back end is also very important so that it is easy and an uncomplicated experience for the surfer. Downloadable video that is updated often is a great tool for retaining members. The idea is to keep them feeling “overwhelmed” with content so that they will want to stay.

Mark went on to discuss how it is important to have good customer support as it is important to help the surfer overcome any fears or reservations they might have to joining a paysite. Don’t make it difficult for them to quit, and give them a form to do this. A good customer support section will have a few different forms they can fill out and will make the surfer feel that they have a way out if they would like one. The other thing that can be frustrating for surfers is when they are unable to download or open video feeds so Mark recommends using the customer support area to educate your surfers so that they will want to stay longer.

The long and the short of it is that this was a very informative and useful seminar. Mark guarantees his designs will reach certain conversion rates so quite obviously he is a man with words for the wise and the not so wise. Thanks a lot Mark for your amazing presentation. I am sure everyone took away a lot of useful information.

Ellisa is the sales account manager for PlatinumBucks, PornoJunkies and FreePassBucks and can be reached at ellisa@platinumbucks.com.