YNOT – Atlanta-based Sintext is looking for adult companies who are interested in buying traffic through uniquely targeted “in-text” ad space, as well as companies who are interested in publishing ads on their websites. The company has launched its all-new ad network after a year of developing its back-end technologies.”Sintext is bringing a huge new opportunity to adult-oriented niches,” says Sintext Marketing Manager Joel Furfari. “In-text advertising is a fast-growing advertising medium and Sintext is at the forefront of innovation. We’re introducing some really interesting new features that will make our targeted keyword ads extremely cost-effective and provide advertisers with new branding opportunities.”
Sites that carry “in-text” ads show targeted keywords as double-underlined hyperlinks. When a user “mouses over” the targeted text, an ad box pops up with information provided by the advertiser. Advertisers can choose the keywords it wants to target in websites that participate as publishers. This relatively new method of advertising has been picking up in popularity with text-heavy websites like news websites and blogs.
Sintext is also promoting what it calls MicroBanners; these ads embed actual advertiser logos into the publisher’s website.
“MicroBanners are so eye-catching that they convert at nine times the rate of typical in-text ads,” the company claims. “That means more revenue for website publishers. And unlike conventional in-text ads, MicroBanners give an exciting and stylish feel to text-heavy websites. MicroBanners don’t produce visual clutter like traditional ads do, so user experiences are positive.”
For more information about Sintext, or to join its network of publishers, please visit www.SintextMedia.com.
