HUNTINGTON BEACH, Calif. – Sexual wellness and adult pleasure products brand Sportsheets announced Thursday the opening of preorders for the new “Amethyst” collection by Sex & Mischief.
In the announcement, Sportsheets described Amethyst as an “11-piece collection combining rich plum tones, shimmering details, and indulgent textures.”
“Now available for preorder and scheduled to ship in early December, Amethyst arrives just in time for retailers to capitalize on New Year’s celebrations, Valentine’s Day, and Chinese New Year,” the company said. “With strong initial preorder interest, the collection is already generating excitement ahead of its official arrival.”
Sportsheets said the new release shows that “Sex & Mischief continues to challenge traditional expectations of color in the pleasure industry.”
“Inspired by the deep plum shades gaining momentum in lingerie and fashion, Amethyst introduces a sophisticated alternative to conventional purple accessories, pairing its distinctive jewel-toned palette with warm gold finishes, sparkling crystal details, and soft faux fur,” Sportsheets added. “Designed around the campaign ‘Precious Connection,’ Amethyst celebrates the moments that make intimacy extraordinary. The collection balances visual appeal with everyday versatility, featuring body-safe materials, nickel-free hardware, and thoughtfully designed accessories that invite couples to explore connection through touch, anticipation, and shared experiences.”
With everything from plush faux fur handcuffs and sensory accessories to body harnesses and crystal-adorned garters, the new collection “brings together traditional bedroom favorites and wearable fetish-inspired fashion,” the company said.
The collection also offers another feature bound to be appreciated by customers: low prices.
“With Sex & Mischief’s commitment to retail price points under $50, Amethyst delivers an elevated aesthetic without an elevated price tag,” Sportsheets noted. “Combining quality materials, thoughtful details, and fashion-inspired design, the collection offers retailers an accessible luxury experience that appeals to shoppers seeking something fresh and distinctive.”
Emily Silva, Director of Product and Merchandising for Sportsheets, said that with the new collection, “we wanted to bring the influence of fashion and lingerie into intimate accessories in a way that feels fresh, beautiful, and attainable.”
“The response we’re already seeing reinforces that customers are looking for something beyond traditional colors and designs,” Silva added. “Amethyst offers retailers a distinctive collection that feels special enough to gift while remaining accessible to a wide range of shoppers.”
The Amethyst collection is slated to begin shipping in early December. According to the announcement, Sportsheets is also “providing a dedicated retail display hanger, available to all retailers and distributors,” and preparing a coordinated program to “guide retailers in merchandising the collection as a cohesive assortment.”
“As the newest addition to the growing Sex & Mischief portfolio, Amethyst offers retailers an opportunity to introduce something distinctive while encouraging customers to explore and purchase the collection together,” Sportsheets added.
For more information about the Amethyst Collection, preorder availability, retailer resources, or upcoming training opportunities, visit sportsheets.com or contact your Sportsheets sales representative. For additional information on the company and their full line of products, go to Sportsheets.com.
