TheWam.app, described as “an anonymous 21+ social platform built on privacy-by-default and data-minimization principles,” has announced the start of its open beta period, as well as the launch of the platform’s “Founding Creators Program.”
According to the announcement, TheWam.app is “built for creators frustrated with surveillance, opaque engagement algorithms, and sudden deplatforming on mainstream platforms.”
“Mainstream platforms ask creators to trade their privacy, their feed ranking, and their identity for distribution,” said a spokesperson for the new app. “We built the opposite: anonymous by default, chronological by default, and exportable by default.”
Per the open beta announcement, TheWam.app currently includes the following features:
- Anonymous by default. No real-name registration needed to post and build an audience.
- No third-party tracking. No ad scripts, no third-party analytics; GDPR data-export and deletion tools are built in.
- No engagement algorithm. The default feed is chronological; the optional For You ranking is clearly labeled and off by default.
- Founding Creators Program. Early creators joining the beta receive founding status, priority support, and direct input into the roadmap. Premium tiers start at 9.99/month.
The announcement also noted that additional monetization features are in development.
“Direct creator monetization, including tipping and paid content, is on the roadmap and will launch after beta validation,” the announcement explained.
TheWam.app, “is web-first and operates internationally where 21+ adult content is legal,” the announcement noted. “Agencies and creator collectives can join the founding-partner program during beta for early access for their rosters and direct feature input.”
In explaining the inspiration for developing TheWam.app, the platform asserted that “every major social platform made the same trade: your attention for their revenue, your identity for their engagement numbers, your content for their algorithm.”
“The outrage, the addiction loops, the moderation nobody trusts, the data nobody consented to — none of that is an accident,” TheWam.app noted. “It’s what happens when a platform’s business model depends on maximizing attention and renting relationships back to the people who created them.”
The company added that TheWam.app “starts from the opposite incentives: anonymous by default, no engagement-maximizing feed, and data rights that are shipped, user-facing controls instead of a support-ticket favor.”
“We are not trying to be the next big social network,” the platform explained. “We are a small project for people who value quiet, privacy and openness over growth and engagement metrics.”
For more information and to sign up during the open beta period, go to TheWam.app.
